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D Jewelry / Vaillo + Irigaray

By Nico Saieh — Filed under: Retail , Selected , , ,
 

Architects: Vaillo + Irigaray / Antonio Vaillo + Juan Luis Irigaray
Location: Pamplona, Spain
Project manager: Daniel Galar Irurre, architect
Lighting: Anton Aman – ALS LIGHTING
Builder: Ignacio Huarte – Construcciones CLEYS S.L.
Client: Danieli Joyeros
Project year: 2006-2007
Photographs: Jose M. Cutillas

Project picks archaic magical conception of the universe that surrounds the value of jewelry and the odd propose -against the usual crowded shop filled with jewelry, a wrapper which exposes the valuable pieces, as unique, exclusive. This creates an mysterious, strange, hollow, weightless, while eastern and Baroque atmosphere.

Originated through a geometry that surrounds and a chest like a jeweler, able to accommodate with the delicacy and mystery that requires valuable pieces.

There are some theatrical resonances, treatment of the vault, dark backdrops, lighting and staging that emphasizes scores only.

 

18 comments »

joesan says:

Nice. Does anybody know what the main material used here is. The element that looks like pitted concrete. I seem to recall that it might be aluminium but I’d like to know the trade name.

 
# May 4, 2009 at 02:40
spec says:

It’s showtime!!! Did Paris Hilton allready visited the place?

 
# May 4, 2009 at 05:05
tchouah says:

Isn’t that concrete with some kind of acide on the surface in order to create that interesting releif ?

 
# May 4, 2009 at 06:40
joesan says:

I thought that myself but I vaguely recall reading a magazine article on this project and I think I recall being surprised to find that it was listed as some kind of aluminium panel. I might be mistaken though…

 
# May 4, 2009 at 06:52
Bo Lucky says:

“Project picks archaic magical conception of the universe that surrounds the value of jewelry and the odd propose -against the usual crowded shop filled with jewelry, a wrapper which exposes the valuable pieces, as unique, exclusive. This creates an mysterious, strange, hollow, weightless, while eastern and Baroque atmosphere.”

What a bunch of crap… it’s very sad, cold and univiting interior.

 
# May 4, 2009 at 09:56
Bo Lucky says:

These are aluminum panels… which makes the interior even more cold [like a cave with bats and cobwebs - this may be the case after some time :)] See http://www.vailloirigaray.com/i+d+i/aluminio-fundicion/index.html# – click on the picture to go to the next one…

 
# May 4, 2009 at 10:58
joesan says:

Thanks Bo – I really appreciate you tracking this down for me.

I know the vibe isn’t for everyone but I like it!

 
# May 4, 2009 at 11:30
Lucas Gray says:

I like it too – a lot. I tend to go for repetitive elements of the same material. It makes for a powerful space. Not every space has to be warm either. Its not like anyone is living there.

 
# May 4, 2009 at 15:12
xiaofengzi says:

wow…have to say wonderful work, maybe ignore the cold color while focus on the construction and material.

 
# May 4, 2009 at 15:42
Terry Glenn Phipps says:

This is a beautiful, forceful, and simple interior. For a couple of days I have been looking at this and trying to remember what the topographic waves remind me of. I want to say Hans Hollein did something like this but I am not exactly sure. Whatever it is, I find this space very exciting and appropriate for looking at sparkling jewels.

Terry Glenn Phipps

 
# May 4, 2009 at 18:05
Bo Lucky says:

I would agree that this is a “forceful, and simple interior”.

As for the “beautiful, exciting and appropriate for looking at sparkling jewels”… well… it’s a question of a personal taste.

 
# May 4, 2009 at 19:01
Virginia says:

Obviously this is a sharply designed space for those making jewellery investments…. vaultish as though a Bank safe…. so I guess the value would be realized emotionally. Brilliant concept if this was the brief.
A little too austere perhaps for me to get lost in the romance of the jewels…..

 
# May 4, 2009 at 20:11
lamb says:

nice! sasdsfdfdfrettytuyuyiuiuiu

 
# May 5, 2009 at 01:52
Phil says:

The material used is not concrete or aluminum, but Basalt Lava slabs. An absolutely brilliant material and actually quite light in comparison to concrete or other stone, like marble etc. This would probably be the reason why they were able to hang hinged slabs of the material without them being ripped from the wall.

 
# May 5, 2009 at 06:48
joesan says:

Phil – if you look at the link that Bo Lucky gave you can see the production process outlined by the architects it’s titled “Aluminio fundición” or Cast Aluminium in English.

Basalt Lava sounds very interesting though – got any useful links?

 
# May 5, 2009 at 07:02
Ryan says:

It’s GORGEOUS! The flat, cold color is the perfect backdrop for the sparkle of jewelry. Had the photographer placed some jewels in the shots, I don’t think anyone would be complaining about this being cold. Stunning work.

 
# May 5, 2009 at 14:04

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