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  5. Slade Architecture
  6. 2009
  7. Barbie Shanghai Store / Slade Architecture

Barbie Shanghai Store / Slade Architecture

  • 01:00 - 4 May, 2009
Barbie Shanghai Store / Slade Architecture
Barbie Shanghai Store / Slade Architecture

Barbie Shanghai Store / Slade Architecture Barbie Shanghai Store / Slade Architecture Barbie Shanghai Store / Slade Architecture Barbie Shanghai Store / Slade Architecture +32

  • Architects

  • Location

    Shanghai, China
  • Architect/Interior Designer

    Slade Architecture
  • Architect Of Record (Company Name)

    AD Incorporated (China) Ltd (Danial McCahon)
  • Store Concept Development And Creative Direction

    BIG/ Ogilvy & Mather
  • Retail Consultant

    Vertical Retail Consulting (Formerly KSA Shanghai)
  • Restaurant Consultant

    David Laris, Founder. David Laris Creates
  • Mep Engineer (Company Name)

    Scott Wilson LTD
  • Structural Engineer (Company Name)

    Scott Wilson LTD
  • Lighting Consultant (Company Name)

    Radiance Lightworks
  • Client

  • Graphics

    BIG/ Ogilvy & Mather (façade frit pattern)
  • General Contractor (Company Name)

  • Furniture Fabricator

    Strads Design Co, LTD
  • Fixtures Vendor/Fabricator

  • Woodwork (Company Name)

  • Area

    2790.0 sqm
  • Project Year


From the architect. Activities (Fashion Runway and Barbie Design Center Activities):Chute Gerdeman

New York-based Slade Architecture has designed the first ever Barbie Flagship for Mattel. The 35,000 square foot store holds the world’s largest and most comprehensive collection of Barbie dolls and licensed Barbie products, as well as a range of services and activities for Barbie fans and their families.

Mattel wanted a store where “Barbie is hero”; expressing Barbie as a global lifestyle brand by building on the brand’s historical link to fashion. Barbie Shanghai is the first fully realized expression of this broader vision. Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners.

Slade Architecture led the design including the exterior, interior, fixtures, and furnishings. Slade’s design is a sleek, fun, unapologetically feminine interpretation of Barbie: past, present, and future.

For the new façade, Slade Architecture combined references to product packaging, decorative arts, fashion and architectural iconography to create a modern identity for the store, expressing Barbie’s cutting-edge fashion sense and history.

The façade is made of two layers: molded, translucent polycarbonate interior panels and flat exterior glass panels printed with a whimsical lattice frit pattern. Slade collaborated with designers at BIG, who created the final exterior frit graphics. The two layers reinforce each other visually and interact dynamically through reflection, shadow and distortion.

Visitors are enveloped by curvaceous, pearlescent surfaces of the lobby, leading to a pink escalator tube that takes them from the bustle of the street, to the double-height main floor.

The central feature is a three-story spiral staircase enclosed by eight hundred Barbie dolls. The staircase and the dolls are the core of the store; everything literally revolves around Barbie.

The women’s floor (women’s fashion, couture, cosmetics and accessories).

The doll floor (dolls, designer doll gallery, doll accessories, books). The Barbie Design Center, where girls design their own Barbie is on this floor. This activity was planned by Chute Gerdeman Retail and designed by Slade Architecture.

The girls floor (girls fashion, shoes and accessories). The Barbie Fashion Stage, planned and designed by Chute Gerdeman Retail, where girls take part in a real runway show, is also on this floor.

The Barbie Café, also designed by Slade Architecture, is on the top floor.

Throughout the retail areas, Slade played with the scale differences between dolls, girls and women. They reinforced the feeling of youth and the possibilities of an unapologetically girlish outlook (regardless of age) by mixing reality and fantasy and keeping play and fun at the forefront - to create a space where optimism and possibility reign supreme as expressions of core Barbie attributes.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Barbie Shanghai Store / Slade Architecture" 04 May 2009. ArchDaily. Accessed . <>
Read comments


jim heeren · March 12, 2014

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Marcelo · June 02, 2013


Me encuentro de paso por Shanghai y me gustaría visitar el edificio que esta en la portada de la página web

Me pueden indicar la dirección y la estación del metro más cercana para ubicarme en el mapa

Saluda atte

Marcelo Guiñez Reyes

Arcabruja · June 02, 2012

Barbie Shanghai Store / Slade Architecture | ArchDaily vía @archdaily

Als · June 02, 2012

It's just WRONG WRONG WRONG. This huge building only for the dolls.

Not just a doll · May 29, 2012

To see more photos of #barbie #Shanghai Concept Store

Alexandra Lange · March 07, 2012

If Paul Rudolph collected Barbies: Barbie Shanghai by Slade Architecture (now closed, but a new AIANYC award winner)

Emporis · November 02, 2011

China loves Barbie

lalo peñalosa · September 18, 2011

“@agria: Barbie Shanghai Store / Slade Architecture | ArchDaily”// gustan barbies?

Pixie · September 10, 2011

Si, si, soy jotísima y quiero ir! #barbie

Victoria Tatham · April 07, 2011

RT @GinaHowse: The ULTIMATE Barbie Mansion, *a real happy place* for all Barbie fans. Well I love it :)

Gina Howse · April 07, 2011

The ULTIMATE Barbie Mansion, *a real happy place* for all Barbie fans. Well I love it :)

Mrs. Sylvie · March 20, 2011

Imperio Barbie, ¡que demonios!

Polifactory · March 08, 2011

#China | Barbie Shop in Huaihai Zhong Lu is an icon for architects and citizens made 2 years ago by @SladeArchitecture !

Megan Clegg · February 23, 2011

Oldie but goodie. Barbie Shanghai Store, featuring an escalator that looks like a journey into the womb - via @archdaily

designlemon · February 20, 2011

Architect Barbie has already designed her first building : : #Barbie Shanghai : :

Maggie · December 13, 2010

wuuuuuuu babire store shanghai (L)

Christina · October 29, 2010

I Love Barbies !'?

Mariela Tsutsumi · September 24, 2010

Barbie Store Shanghai > /

Mariela Tsutsumi · September 24, 2010

Barbie Store Shanghai > /

Karen Haller · September 03, 2010

RT @lets_colour: Barbie&#39s own Pink Shanghai Store /via @oksymoron #letcolour #colour #interiors

lets colour · September 02, 2010

Because all girls love a bit of pink! RT @giancarlodrago: Barbie Shanghai Store /via @oksymoron #letcolour

giancarlo drago · September 02, 2010

Barbie Shanghai Store /via @oksymoron

Cristina P. · September 02, 2010

una gigantesca casa della Barbie

Cristina P. · September 02, 2010

una gigantesca casa della Barbie

sandiet · July 27, 2010

Barbie store à Shanghai sur le toujours excellent

KOMIYAMA Lab. A.P.U. · July 24, 2010

RT @Architektourist: Der erste Barbie-Flagshipstore! Eine rosarotes, grellpinkes Mädchenparadies :)) via @archdaily

Architektourist · July 24, 2010

Der erste Barbie-Flagshipstore! Eine rosarotes, grellpinkes Mädchenparadies :)) via @archdaily

Kareem Cousar · July 24, 2010 this barbie store is #crazy #architecture #shanghai

masuhiro ohkawa · July 22, 2010

Barbie Shanghai Store mo?

Matias Avila · July 22, 2010

El mega store de Barbie en Shanghai, increible:

Fernanda Marx · July 21, 2010

O prédio dos meus sonhos ja foi construído! =O

archdaily · July 07, 2010

good architecture dumbed down by the dolls. sad.

Kai Kroker · June 24, 2010
john · May 19, 2010

lucas, it's not meant to be a store solely for kids. Brabie is trying to reach out to young women as well

Tania Romero · April 28, 2010 es que lo vi y me acorde de @piripanda xD

Glaucia Baldi · February 11, 2010

Barbie House in Shangai

V Constantinopoulos · January 21, 2010

Barbie-architecture in Shanghai, courtesy Archidose:

dannioliver · October 09, 2009

@futureffd Super casita de barbie:

Future-feed · October 09, 2009

Super casita de barbie:

Caio · August 20, 2009

Barbie Shanghai Store: O prédio da Barbie está na China.

alegrella · August 05, 2009
ashleyvaness · July 16, 2009

RT @ross_marcus Barbie-ville. Totally baffles me:

Ross Marcus · July 16, 2009

This baffles me,

Komalantz · June 05, 2009

This english... sorry.

1. Don't blame me...
2. Who could have ever thought?

Komalantz · June 05, 2009

I wonder if there i could find the maoist Barbie i've ever wanted... Don't blame for being this optimistic, who could ever thought that a high-end Barbie store could have been built there?

So... I'll buy some little red outfit for Ken, rifle not included.

sullka · May 08, 2009

A high end Barbie store in China.

Communism is not what it used to be.

juna · May 06, 2009

it feels more like an adult toy shop.. sorry.

archpr23 · May 06, 2009

oh my god, i thought the same thing. lol

ET · May 05, 2009

The round perspex walls showing the barbies is exactly the same as Nike's new concept store (Barcelona Passeig de Gracia for example) that features a two floor perspex cilinder with staircase inside showing all the colourfull shoes.

sd · May 05, 2009

me thinking the same......:D

MZ · May 05, 2009

Great design, consequent till the smallest detail. It is a perfect sold homework. I just hope I have never have to go in there, because I would probably get so sick already at the entrance, that after finding my way out of this pink cake I would have to listen to Marylin Manson or some death metal for two consequitive weeks to get my perception straight again. But that just shows, how effective the design is.

Work Space Style · May 05, 2009

This is certainly appealing to a certain taste. There are some design elements here that make me go 'wow', and plenty of other aspects that make me go 'ick'.

labogabo · May 05, 2009

It´s called pussy ;) Lucas... but I think the spaces are great ... it´s a great shop, simply barbie like, as you would expect it. Maybe there are too much elements that are "hip" at the moment, but hey, it´s a shop, it will be changed in two years ... if I was a little girl, I would love it ;;) great job slade.

Lucas Gray · May 05, 2009

Yup. That is totally female phallic (is there a word for that?). I'm surprised they let that happen for kids store.

I'm just not sold on this project. Its like a weird mix between a mac store and Sanaa's Dior Store in Tokyo.

Bo Lucky · May 04, 2009

Consistant approach of Slade Architecture to a theme of their poject. It would be interesting to hear from small girls (and/or their parents) shopping in this store. Their experience would likely be slightly different from what I read above... The store must be pretty succesful... if so - congrats!

Fino · May 04, 2009

I thought the same thing. Makes me wonder if the elevator "represents" Ken in some way.

U_ · May 04, 2009

year... perverted with barbyes! jaja ...Because the building was designed thinking in that... isn't?

kc · May 04, 2009

undftd i was about to post the same thing so clearly we are not the only perverted ones around here

jk · May 04, 2009

^ now that you mentioned it... no, it is not just you :D

UNDFTD · May 04, 2009

is it just me or would the journey up the escalator be like traveling through a giant vulva?


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