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Great IKEA ads by Jung von Matt

Apr 2009

By Amber P — Filed under: Designers , News , Ads, IKEA, Jung von Matt

German designer Jung von Matt designed this great ads for IKEA latest campaign. Seen at Core77. All the ads, after the break.

Thanks Martín Bravo for the tip!

17 comments »

Fino says:

….I don’t get it. Little lazy for an AD as a matter of fact.

that is all.

# April 21, 2009 at 12:56

breeree says:

Love it! Great idea. Why hasn’t this thing been done before? Probably has ….

# April 21, 2009 at 13:29

bigwood says:

words.
‘play’
‘live’
‘create’

they left one out,
‘dumb’

# April 21, 2009 at 13:30

jason says:

clever idea which could be executed better with more attention to line weights.

# April 21, 2009 at 14:59

monmoto says:

I think the campaign has forgotten that many day to day people do not sufficiently know how to read or engage with an architectural plan.

I’m a big advocate of good minimal clean graphics, but this… I don’t know what it’s trying to sell. It’s far from evoking one’s ‘dream home’, with next to nothing in offering a sense of inhabitation.

# April 21, 2009 at 15:33

Wyatt O'Day says:

Prison Plans maybe… I’m pretty lost on this whole concept…

# April 21, 2009 at 15:38

Richie says:

I have to admit that if it wasn’t pointed out to me I would have failed to spot that there was a ‘word’ in the plan.. Interesting idea but I’m not sure if the execution is clear enough to work as an advertising campaign.

# April 21, 2009 at 16:11

Wyatt O'Day says:

ahhhh… now i get it… still pretty bad…

# April 21, 2009 at 17:31

NMiller says:

my pattern recognition must not be up to par because I couldn’t quite put it together… I see it clear as day now though.

# April 21, 2009 at 23:40

Ronen Bekerman says:

Over sophisticated i think… and even if one gets it, then what is the real value in this ad? sure didn’t move me about ikea one bit.

The kitchen campaign they made was one of the gretaset i have seen though.

http://demo.fb.se/e/ikea/dreamkitchen/site/default.html

# April 22, 2009 at 00:25

uma says:

it’s just a simple idea. no work of art there.

and no one here at the office got it at first look. i guess architects have more difficulty in getting abstracted enough to see something other than a floor plan. a bad floor plan.

# April 22, 2009 at 05:04

maumas says:

nieko gero as cia nematau, kazko nesupratau turbut…

# April 22, 2009 at 10:07

Greg says:

I just saw plans at first but once you see the words there’s no way back. like the labrador illusion. Wonder if thats just because words are so familiar or if the fact these would make for terrible plans has any influence.

# April 22, 2009 at 13:24

andreas says:

ha ha ha.

for a long time i’ve been so annoyed by the tone on this forum. it’s hard to find a place where people are more critical. guess this is just the way architects are. pretty frustrated, dreaming about recognition, but in the meantime complaining about almost every new project they see. i can do it better! poor plan! that section needs work. bla bla bla.

we could all learn by being more positive towards eachother.

great ikea-ad btw.

# April 23, 2009 at 16:53

Hana says:

@andreas

wonderful point you made. the idea of the IKEA ad is terrific – I appreciate its playfulness. as architects (or architecture students) we are often very critical, but every now and then it would do a world of good to just look, and be more positive.

lovely, IKEA.

# April 23, 2009 at 22:54

Palau says: