Great IKEA ads by Jung von Matt

German designer Jung von Matt designed this great ads for IKEA latest campaign. Seen at Core77. All the ads, after the break.

Thanks Martín Bravo for the tip!

Cite: P, Amber. "Great IKEA ads by Jung von Matt" 21 Apr 2009. ArchDaily. Accessed 20 Oct 2014. <http://www.archdaily.com/?p=20250>
  • Fino

    ….I don’t get it. Little lazy for an AD as a matter of fact.

    that is all.

  • http:/www.breeree.com/ breeree

    Love it! Great idea. Why hasn’t this thing been done before? Probably has ….

  • bigwood

    words.
    ‘play’
    ‘live’
    ‘create’

    they left one out,
    ‘dumb’

  • jason

    clever idea which could be executed better with more attention to line weights.

  • monmoto

    I think the campaign has forgotten that many day to day people do not sufficiently know how to read or engage with an architectural plan.

    I’m a big advocate of good minimal clean graphics, but this… I don’t know what it’s trying to sell. It’s far from evoking one’s ‘dream home’, with next to nothing in offering a sense of inhabitation.

  • Wyatt O’Day

    Prison Plans maybe… I’m pretty lost on this whole concept…

  • Richie

    I have to admit that if it wasn’t pointed out to me I would have failed to spot that there was a ‘word’ in the plan.. Interesting idea but I’m not sure if the execution is clear enough to work as an advertising campaign.

  • Wyatt O’Day

    ahhhh… now i get it… still pretty bad…

  • NMiller

    my pattern recognition must not be up to par because I couldn’t quite put it together… I see it clear as day now though.

  • http://www.polytown.co.il Ronen Bekerman

    Over sophisticated i think… and even if one gets it, then what is the real value in this ad? sure didn’t move me about ikea one bit.

    The kitchen campaign they made was one of the gretaset i have seen though.

    http://demo.fb.se/e/ikea/dreamkitchen/site/default.html

  • uma

    it’s just a simple idea. no work of art there.

    and no one here at the office got it at first look. i guess architects have more difficulty in getting abstracted enough to see something other than a floor plan. a bad floor plan.

  • maumas

    nieko gero as cia nematau, kazko nesupratau turbut…

  • Greg

    I just saw plans at first but once you see the words there’s no way back. like the labrador illusion. Wonder if thats just because words are so familiar or if the fact these would make for terrible plans has any influence.

  • andreas

    ha ha ha.

    for a long time i’ve been so annoyed by the tone on this forum. it’s hard to find a place where people are more critical. guess this is just the way architects are. pretty frustrated, dreaming about recognition, but in the meantime complaining about almost every new project they see. i can do it better! poor plan! that section needs work. bla bla bla.

    we could all learn by being more positive towards eachother.

    great ikea-ad btw.

  • Hana

    @andreas

    wonderful point you made. the idea of the IKEA ad is terrific – I appreciate its playfulness. as architects (or architecture students) we are often very critical, but every now and then it would do a world of good to just look, and be more positive.

    lovely, IKEA.

  • Palau

    great ad play, live & create IKEA

    • Marie

      you´re a waste of time……..

  • Fat Panda

    If they put colour on it will make it easier to see!!! Let’s put some colour in our life.