ArchDaily | Broadcasting Architecture Worldwidethe world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

i

Find the most inspiring products for your projects in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

h

Nominate now the Building of the Year 2017 »

All
Projects
Products
Events
Competitions
  1. ArchDaily
  2. Projects
  3. Commercial Architecture
  4. MAX & Co / Duccio Grassi Architects

MAX & Co / Duccio Grassi Architects

  • 01:00 - 19 September, 2011
MAX & Co / Duccio Grassi Architects
MAX & Co / Duccio Grassi Architects, © Virgile Simon Bertrand
© Virgile Simon Bertrand

© Virgile Simon Bertrand © Virgile Simon Bertrand © Virgile Simon Bertrand © Virgile Simon Bertrand +16

"The product has to be the protagonist of the shop" is the utterance most frequently repeated to me by my clients. In this case the product should be the main object of the design thoughts and "how" it is displayed is the final goal of the design. Instead I believe an exposing place is primarily composed by the human beings who relate themselves with that very space and see that specific product. An exposing place without visitors or clients has no meaning. I believe that the major thoughts on design have to address to people.

© Virgile Simon Bertrand
© Virgile Simon Bertrand

Following this concept we designed a space where the product is not visible from the outside but people is attracted by visual stimuluses and suggestions. The space is prepared with volumes that are pure geometrical shapes, cylindrical with casual textures but also apparently casual shapes closed with geometric severity.

© Virgile Simon Bertrand
© Virgile Simon Bertrand

We designed big metal volumes resembling a white a light embroiderer and volumes following the concept of shell with the exterior made of burnished brass and the inside painted white. This space, furnished with volumes, creates a fluid ambiance which allows the flow of both light and people, in dialogue with both the inside and the outside of the mall, towards the city.

© Virgile Simon Bertrand
© Virgile Simon Bertrand

On the walls the wood covering repeats itself in vertical lines and shadows that we can think as infinitive. Only people can active this space following fluid paths which foresee pauses in limited areas dedicated to the dream, which is the cloth.

© Virgile Simon Bertrand
© Virgile Simon Bertrand

Text provided by Duccio Grassi Architects.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "MAX & Co / Duccio Grassi Architects" 19 Sep 2011. ArchDaily. Accessed . <http://www.archdaily.com/169475/max-co-duccio-grassi-architects/>
Read comments

14 Comments

Jasem Nadoum · January 23, 2012

MAX & Co / Duccio Grassi Architects | ArchDaily http://t.co/YCbnNyXF via @archdaily

Nanami X · September 26, 2011

MAX & Co / Duccio Grassi Architects | ArchDaily http://t.co/TG76XRSW via @archdaily

Silvia Sirocchi · September 24, 2011

MAX & Co / Duccio Grassi Architects | ArchDaily http://t.co/0PxyoD7g via @archdaily

up_today_arch · September 22, 2011

white partition walls are very interesting...

bornll · September 21, 2011

MAX & Co / Duccio Grassi Architects http://t.co/hv0CVaMX via @archdaily

Scott Abercrombie · September 21, 2011

@skirmishing v nice digitally fabricated curved metal sheets! MAX & Co / Duccio Grassi Architects | http://t.co/1Xo2hl7i via @archdaily

Architype Review · September 20, 2011

MAX & Co / Duccio Grassi Architects: Architects: Duccio Grassi Architects  Location: IFC – Hong Kong, China Clie... http://t.co/yJdnkI76

him + her · September 20, 2011

Architecture MAX & Co / Duccio Grassi Architects: Architects: Duccio Grassi Architects  Location: ... http://t.co/aI8huslg #architecture

Loes Group · September 20, 2011

MAX & Co / Duccio Grassi Architects http://t.co/j0l0hBhU #architecture

Arquitectura · September 20, 2011

MAX & Co / Duccio Grassi Architects http://t.co/37jkj9sJ #architecture

Adhie Indreswara · September 20, 2011

MAX & Co / Duccio Grassi Architects via ArchDaily - © Virgile Simon Bertrand Architects: Duccio Grassi ... http://t.co/hmMlNJ3N

@ArchiStream · September 20, 2011

via @archdaily MAX & Co / Duccio Grassi Architects http://t.co/rfCEOiSY #Architecture

Archibuilt 2010 · September 20, 2011

Archi. Spotlight: MAX & Co / Duccio Grassi Architects: Architects: Duccio Grassi Architects  Location: IFC – Hon... http://t.co/uiFTHr5V

Mark · September 20, 2011

Wow, it sure looks amazing but it's a shop and what an impersonal & unfriendly & unwelcoming space. Perhaps an Architct's design fantasy with an unlimited interior design budget but an uncomfortable & stark experience for a customer.

···

Comments are closed

Read comments