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  1. ArchDaily
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  3. Museum
  4. United States
  5. Pei Cobb Freed & Partners
  6. 2010
  7. NASCAR Hall of Fame / Pei Cobb Freed & Partners

NASCAR Hall of Fame / Pei Cobb Freed & Partners

  • 01:00 - 28 June, 2011
NASCAR Hall of Fame / Pei Cobb Freed & Partners
NASCAR Hall of Fame / Pei Cobb Freed & Partners, © Paul Warchol
© Paul Warchol

© Peter Brentlinger © Peter Brentlinger © Peter Brentlinger © Peter Brentlinger +23

  • Architects

  • Location

    Charlotte, North Carolina, United States
  • Associate Architect For Office Tower

    LS3P Associates Ltd.
  • Exhibit Design

    Ralph Appelbaum Associates, Inc.
  • Structural Engineer

    Leslie E. Robertson Associates, R.L.L.P.
  • Mechanical/Electrical/Plumbing Engineer

    Jaros Baum & Bolles
  • Lighting

    Cosentini Associates / One Lux Studio
  • Area

    700000.0 sqm
  • Project Year

    2010
  • Photographs

From the architect. In approaching the challenge of designing a Hall of Fame for NASCAR, Pei Cobb Freed & Partners sought to capture the essential spirit of NASCAR and its sport in architectural form. In exploring the possibilities for expressing speed and spectacle, they were drawn to the arena of action, the racecourse, where fans and race teams come together each race week for the spectacle of race day. Curving, sloped forms are evocative not only of the dynamic and changing sinuous shape of the racetrack but also of the perception of speed, which is at the heart of the NASCAR spectacle.

An important part of Pei Cobb Freed & Partners’s design strategy was to locate NASCAR Hall of Fame Plaza, a sweeping forecourt that welcomes visitors to the Hall of Fame, on the northern edge of the site, poised toward the pedestrian traffic and energy of uptown Charlotte.

The Hall of Fame consists of four basic elements. First, a large glazed oval shape forming a Great Hall serves as the symbolic core of the Hall of Fame and a primary orientation point for the visitor. Second, a rectangular volume houses visitor services, including entry and exhibit space on the upper floors. Third, an expressed Hall of Honor is situated as an iconic element within the Great Hall. Finally, a broadcast studio, serving as an origination point for a variety of radio and television broadcasts by NASCAR’s media partners, enlivens the Plaza.

© Peter Brentlinger
© Peter Brentlinger

The results of Pei Cobb Freed & Partners’s explorations of speed and spectacle evolved into an architectural element they call the Ribbon, which envelops the varied program elements in a form that speaks to the imagery and spirit of NASCAR. Beginning as a curved, sloping exterior wall enclosing the building, the Ribbon twists in a free span over the main entry to form a welcoming canopy. Inspired by the dynamic quality of speed, captured in a second as a blur on film, the long, thin incisions in this metal skin are analogous to the blur of a car racing past the spectator at tremendous speed.

On the interior within the Great Hall, a signature element of a curved banked ramp leads the visitor from the main floor to the exhibit levels above. The ramp contains a display of race cars frozen in a moment from a race, capturing in another way the speed and spectacle that is the essence of the sport.

NASCAR Tower is a twenty‐story office tower anchoring the southeast corner of the full city block development that is the Hall of Fame Complex. Located at the intersection of the Caldwell Street freeway interchange, the tower is designed as a gateway to the city and to blend with the iconic design of the Hall of Fame. The tower form follows the lead of the Hall of Fame, consisting of a curvilinear metal and glass curtain wall contrasted with a rectangular precast concrete armature.

© Peter Brentlinger
© Peter Brentlinger

Associate Architect for Hall of Fame/Ballroom/Parking: Little Diversified Architectural Consulting

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "NASCAR Hall of Fame / Pei Cobb Freed & Partners" 28 Jun 2011. ArchDaily. Accessed . <http://www.archdaily.com/138513/nascar-hall-of-fame-pei-cobb-freed-partners/>
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29 Comments

esteele · July 05, 2012

Fantastic article and images of the NASCAR Hall of Fame whose "mobius stip" we built via @archdaily http://t.co/6WDlDYGb

Zahner · July 04, 2012

Fantastic article and images of the NASCAR Hall of Fame whose "mobius stip" we built via @archdaily http://t.co/6WDlDYGb

Tim · November 09, 2011

It's hilarious how that metal ribbon just hits the box and "plop" done. There's no interaction at all, not even an attempt.

It's awesome in how wrong it is - cracks me up.

Mr. Pei, please put down the Gehry monograph and slowly back away. I repeat, put it down and slowly back away.

Nathan · June 23, 2012 01:46 AM

I think the only designer who'se put down the Gehry monograph is Frank Gehry himself. I don't know what he's doing right now. That said, I love the idea of a moebius strip, and the metal surface is absolutely stunning.

Harry Moller · August 31, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners http://t.co/3nz9O6Z vía @archdaily

Akay TUNÇ · July 27, 2011

THIS IS IT !!! http://t.co/iFOuqcq

Nuaimiah · July 03, 2011

“@nicholaspatten: Nascar Hall of Fame. http://t.co/zO3FZwf”

Nicholas Patten · July 03, 2011

Nascar Hall of Fame. http://bit.ly/jWon95

R.Aller · July 01, 2011

Brilliant Idea!!! I love how they came up with the idea to exhibit the cars on an actual race track, i think it's genius.

paul uchenna · July 01, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners | ArchDaily http://t.co/YI2uRYO via @archdaily

Mtro. Alberto Cruz · June 30, 2011

Chavos, échenle un ojo a la aplicación de la Banda Moebius en el museo de la Nascar http://t.co/uvMHxVd

Mtro. Alberto Cruz · June 30, 2011

Chavos, échenle un ojo a la aplicación de la Banda Moebius en el museo de la Nascar http://t.co/uvMHxVd

Bruno Bellomo · June 30, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners | ArchDaily http://t.co/IEzud0Z vía @archdaily

Franz Spitaler · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners | ArchDaily http://t.co/cnZ6sMg via @archdaily

AlbertoBaresiAlbrici · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners | ArchDaily http://t.co/4Khglpp via @archdaily

Xavi Barrios · June 29, 2011

NASCAR Hall of Fame http://bit.ly/izxzOa | TENGO QUE IR AHÍ O.o

Gina Ravosa · June 29, 2011

Wow! Congrats to our neighbors. RT @ArchDaily: NASCAR Hall of Fame / Pei Cobb Freed & Partners http://t.co/9XgELCy #architecture

Gina Ravosa · June 29, 2011

Wow! Congrats to our neighbors. RT @ArchDaily: NASCAR Hall of Fame / Pei Cobb Freed & Partners http://t.co/9XgELCy #architecture

Gina Ravosa · June 29, 2011

Wow! Congrats to our neighbors. RT @ArchDaily: NASCAR Hall of Fame / Pei Cobb Freed & Partners http://t.co/9XgELCy #architecture

Don Wilson · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners | ArchDaily http://bit.ly/lfmtjl

jeanrevis · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners http://t.co/rS7dtFP via @archdaily

Daniel Cordon · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners | ArchDaily http://t.co/ywx1ciu via @archdaily #architecture #charlotte

Bill Clarkson · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners http://archdai.ly/lHuV14 #architecture

GR2TF · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners: © Paul WarcholIn approaching the challenge of designing a Hall ... http://bit.ly/j3NDHi

p/a/n/g/e/r/a/n · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners via ArchDaily - © Paul Warchol In approaching the ... http://tinyurl.com/6y23ebs

trjorksen · June 29, 2011

http://t.co/yZsQvc8 @vosyyodepicnic ooooooorrrrrrggggggggg tienen un óvalo dentro del museo!!!!!!

trjorksen · June 29, 2011

http://t.co/yZsQvc8 @vosyyodepicnic ooooooorrrrrrggggggggg tienen un óvalo dentro del museo!!!!!!

arch_related · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners: © Paul WarcholIn approaching the challenge of designing a Hall ... http://bit.ly/j3NDHi

arch_related · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners: © Paul WarcholIn approaching the challenge of designing a Hall ... http://bit.ly/j3NDHi

Bocetos Digitales · June 29, 2011

NASCAR Hall of Fame / Pei Cobb Freed & Partners: © Paul WarcholIn approaching the challenge of designing a Hall ... http://bit.ly/jSv16k

···

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