The Yellow Diamond / Jun Mitsui & Associates Architects + Unsangdong Architects

© Courtesy of +

Architects: Jun Mitsui & Associates Architects + Unsangdong Architects
Location: Seoul, Republic of Korea
Design Team: Jun Mitsui, Nicolai Kruger, Ray Wu, Minsu Kim, Yoshie Shinbo, Jang Yoon Gyoo, Shin Chang Hoon, Lee Soon Phyo, Moon Sang Ho, Kim Se Jin, Kim Bong Kyun, Kang Seung Hyun
Project area: 4,316 sqm
Project year: 2007 – 2010
Photographs: E-Jae-seong,  Shinkenchiku

© Courtesy of Jun Mitsui & Associates Architects + Unsangdong Architects

The Yellow Diamond building’s triangular site is located in one of the most dynamic, creative districts in Seoul. Surrounded by several universities, the area has an energy and sense that anything is possible. I felt that uninhibited artistic expression was appropriate for the site. I also wanted to celebrate and inspire the tenants that may occupy this building in the future.

© Courtesy of Jun Mitsui & Associates Architects + Unsangdong Architects

It is envisioned as a center where emerging artists can promote their work. A combination of bright color and rhythm will give the building the impact to support its proposed use. The exterior is angled planes of gold-yellow frit-pattern glass representing a unique gem. As the visitors approach from either direction, they encounter changing sparkle and enjoy glimpses into the retail spaces. The public passage through the building draws pedestrians inside, heightening the intrigue to explore the creative spaces within.

first floor plan

Ms. Myung Hee Chang together with Sangji Corporation (the building owners) are the true visionaries for this project. I am impressed with their desire to develop a challenging, high-design image while responding positively to the existing roughness of the site.

View this project in Google Maps

* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "The Yellow Diamond / Jun Mitsui & Associates Architects + Unsangdong Architects" 01 May 2011. ArchDaily. Accessed 22 May 2015. <>
  • Jisu Kim

    The map is viewing wrong site. This building is locate little far from there about 5km to west.

  • 김기태

    디자인은 정말 모르겠고 일단 난방냉방비 많이 나오는 비효율 안티그린 건물이군요.

  • Travis

    I hate this project. Looks like the funny magneto’ helmet. and there is no concept process. just exist hip-shooting lines

    • Nik Vrh

      It looks interesting. Isn’t “hate” a bit too much? :)

  • Quang Trung Nguyen

    Yeap!, I think it looks interesting.
    anybody have some drawings about this project? Could share?