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  7. Guangdong Museum / Rocco Design Architects

Guangdong Museum / Rocco Design Architects

  • 01:00 - 15 April, 2011
Guangdong Museum / Rocco Design Architects
Guangdong Museum / Rocco Design Architects, © Marcel Lam
© Marcel Lam

© Almond Chu © Almond Chu © Marcel Lam © Marcel Lam +20

  • Architects

  • Location

    Guangzhou, Guangdong, China
  • Architects

    Rocco Design Architects
  • Design Team

    Rocco Yim, William Tam, C. M. Chan, Derrick Tsang, Christopher Wong, Ricky Wang, Lucia Cheung, Grace Lin, Ivan Chui, Christina Chan, Amber Wang
  • Area

    41000.0 sqm
  • Project Year

    2010
  • Photographs

From the architect. The Guangdong Museum is one of four major cultural landmark buildings for the new financial hub in Zhujiang Xincheng (Pearl River New Town) of Guangzhou. Rocco Design Architects Ltd. was announced winner of an international invited competition in May 2004 and was subsequently appointed as design architect of the project. The five-storey museum has a total floor area of approximately 67,000 square metres.

© Almond Chu
© Almond Chu

Conceived as an Objet d'Art at a monumental scale, an allegory to the impeccably and intricately sculpted antique Chinese artefact, such as a lacquer box, an ivory ball, a jade bowl or a bronze tank, which collects and reflects treasures of the times. The new museum is not only designed to house a great variety of fascinating objects of treasure, it is also in itself designed as a treasured object of great fascination that contemplates to become an identifiable cultural icon, giving the visitors a memorable tour and experience of the local provincial history and traditional wisdom as well as contributing to the appreciation and enhancement of cultural identity of the city.

© Marcel Lam
© Marcel Lam

The Museum’s spatial arrangement takes its inspiration from the legendary concentric ivory balls carving. Each carving slices through the box and reveals different layers and varying degrees of tranparency within the interiors, forming interesting spatial patterns and luring visitors through its exhibits inside. The interweaving of interior space pockets also reveal the intricate relationship between the visual and physical connections and separation of the atrium corridor, the individual exhibition halls and the back-of-house service areas. This deliberate arrangement not only reinforces the clarity and coherance of the treasure-box concept, but also allow flexibility in planning and operation of all the exhibition spaces. In addition, each of the main exhitbition halls are punctured with random alcoves of dynamic spatial geometry. Filled with natural light and served as visual breakouts to the outside, they are also transitions between the exhibition halls which offer visitors initmate and well-balanced resting spaces.

© Almond Chu
© Almond Chu

The overall treatment of the main façade is also based on the analogy of ivory ball. Using materials such as aluminium panels, fritted glass and GRC panels, each elevation is uniquely designed with different geometric voids recessed into the building mass. In order to achieve a smooth transition between the museum and the adjoining landscape, an undulating landscape deck is introduced underneath the elevated museum box, metaphorically symbolizing a silk cloth unwrapping a much treasured piece of artwork.

© Almond Chu
© Almond Chu
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Guangdong Museum / Rocco Design Architects" 15 Apr 2011. ArchDaily. Accessed . <http://www.archdaily.com/127122/guangdong-museum-rocco-design-architects/>
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48 Comments

shirley · September 17, 2012

the form and internal organization were derived from the shape of the cities in Guangdong..

Ahti Kooskora · September 24, 2011

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Vanessa · September 03, 2011

Our new museum! http://t.co/L5U8Zim #architecture #China @teunhompe

Erica Riva · July 30, 2011

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Bruno Bellomo · July 30, 2011

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Putu Adi Widiantara · May 18, 2011

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theos · April 18, 2011

GUANGDONG MUSEUM - http://t.co/oWWvurT

S.H.A.D.E · April 18, 2011

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suraz · April 18, 2011

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kao | Vie ???? · April 17, 2011

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Rose Yanez · April 17, 2011

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DEZIGN · April 15, 2011

Guangdong Museum / Rocco Design Architects: © Marcel Lam
Architects: Rocco Design Architects
Location: Guangzho... http://bit.ly/dWlRou

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Mariana Gouveia · April 15, 2011

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Jennic @ KangarooBoo · April 15, 2011

wow! this is in my hometown! very cool RT “@nicholaspatten: Guangdong Museum. http://t.co/JJQZ9sC”

Nicholas Patten · April 15, 2011

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r s · April 15, 2011

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Archibuilt 2010 · April 15, 2011

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Location: Guan... http://bit.ly/hYEKsi

Archiburner · April 15, 2011

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c · April 15, 2011

this is totally a copycat.

Ieva Lace · April 15, 2011

ruden? v?l nelaida iekš?, bet nu var bild?s ie?ekot -> Guangzhou http://www.archdaily.com/12712...

···

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© Marcel Lam

Guangdong Museum / Rocco Design Architects