StudioSC / Marcio Kogan

© Nelson Kon

Architects: Studio mk27 – Marcio Kogan, Suzana Glogowski
Location: Sao Paulo,
Interior Design: Diana Radomysler, Beatriz Meyer
Project Team: Carolina Castroviejo , Eduardo Chalabi, Eduardo Glycerio, Eduardo Gurian, Elisa Friedmann, Gabriel Kogan, Lair Reis, Luciana Antunes, Maria Cristina Motta, Mariana Simas, Oswaldo Pessano, Renata Furlanetto, Samanta Cafardo
Project area: 1,160 sqm
Project year: 2009 – 2011
Photographs: Nelson Kon

© Nelson Kon

The architectural project of this photography studio, specialized in food photos, emerged from an internal competition held at StudioMK27. The team was divided into 3 groups that worked on the development of different ideas for one day. From these first rough sketches a new project, which, in part, was a synthesis of all these sketches and, in part, an entirely new project, was elaborated.

© Nelson Kon

In the definitive design, the land was longitudinally divided into two. The Northern part, with a width of 7.2m and a length of 43.5m, was reserved for a generous garden. This space functions as an internal esplanade for the building. The Southern part, with a width of 12.2m and a length of 43.5m, in turn, was totally built and contains the program of the studio.

second floor plan

The entrance is via the garden: large sliding metal doors open in their entirety and create a total continuity between the central emptiness and the external space. The main space of the studio is cut by a concrete walkway suspended from the ceiling. This element connects two wooden boxes and configures an internal overlook. On the ground floor, the first wooden volume, closer to the parking lot, is the reception area and a room for image treatment and, on the first floor a work-room lit by an internal patio. The second volume, on the ground floor, houses storerooms and a technical kitchen, which prepares the food for the photos and, on the first floor, an image treatment room.

© Nelson Kon

On the top floor, in addition to a wooden deck, there is a social area for receptions. It is a large open kitchen from which chefs can prepare complete meals which are served right on the counter-top. One of the initial principles of the architecture for the building was to create a complete trajectory, going through the walkway and the main spaces of the studio before the visitor arrives at the upper kitchen. In this way, he is familiar with the work places, even if the studio is not working.

© Nelson Kon

For this project, StudioMK27 sought to use industrial materials and installations. All the external finishings are of metal and, in the internal space there is a blend between metal and wood, which warms and affects the environment.

© Nelson Kon

This studio is also a commentary about the historic relationship between Brazilian and Japanese architecture, two productions that, until today, maintain a national identity. The principal contemporary Japanese architects are inspired not only by the modern architecture of Japan, but also by the modern architecture of Brazil. The StudioSC project incorporates the main lessons of this Brazilian architecture produced from the 30´s to the 60´s, as well as some lessons from contemporary Japanese architecture which, in turn, was influenced by the Brazilian production.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "StudioSC / Marcio Kogan" 06 Apr 2011. ArchDaily. Accessed 17 Sep 2014. <>


  1. Thumb up Thumb down 0

    Very well finished; beautiful, sophisticated details.

    But, still too reminiscent of Sao Paulo Brutalism from the 50s.

  2. Thumb up Thumb down 0

    The building seems to be an inverted ‘U’ beam that rests on the site and defines the space. Simple and elegant.

  3. Thumb up Thumb down 0

    Péssimo projeto, nem vou me dar o trabalho de escrever em ingles…Novamente, arquitetura VELHA e DEFASADA paulistana, sem a menor identidade, uso adequado dos espaços e fachada POBRE. Arquitetura modernista a espera do diluvio.

  4. Thumb up Thumb down 0

    Belo projeto, por mais que não gostem, garanto que deve ter atendido as expectativas do cliente!
    Aos que estão esperando uma revolução na linguagem arquitetônica brasileira, fica muito fácil criticar o trabalho alheio… mas gostaria de ver esses “críticos” com todas as dificuldades enfrentadas pelos profissionais em nosso país “recriar” uma linguagem para nossa arquitetura contemporânea, que não seja a simples copia da linguagem do “star system”.

  5. Thumb up Thumb down 0

    Good project. Can you tell me the name of the desk chairs (with wheels ones). Anyone help?

  6. Thumb up Thumb down 0

    The guy is a millionaire to solve problematic destroy the very essence of photography, charging values ​​of your photos much, much below the market. Besides not knowing how to shoot! If any photoshop operator who worked for him, post a picture of it, ie, the capture of light it, you guys will know that money can not buy talent. Thank goodness he never needed it to live, he just plays the photographer. What the money for it is the family’s coffee company. DISGUSTING! I am safe in saying this, work in an agency he serves, incidentally, could only for pure prestige and the poor people of retouchers save him the work and still are humiliated. He manages to customers because it offers many expensive gifts, which I think most of all super anti ethical. He is the trivialization own art!

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