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  5. Marcio Kogan
  6. 2011
  7. StudioSC / Marcio Kogan

StudioSC / Marcio Kogan

  • 01:00 - 6 April, 2011
StudioSC / Marcio Kogan
StudioSC / Marcio Kogan, © Nelson Kon
© Nelson Kon

© Nelson Kon © Nelson Kon © Nelson Kon © Nelson Kon +53

  • Architects

  • Location

    Sao Paulo - São Paulo, Brazil
  • Architects

    Studio mk27 - Marcio Kogan, Suzana Glogowski
  • Interior Design

    Diana Radomysler, Beatriz Meyer
  • Project Team

    Carolina Castroviejo , Eduardo Chalabi, Eduardo Glycerio, Eduardo Gurian, Elisa Friedmann, Gabriel Kogan, Lair Reis, Luciana Antunes, Maria Cristina Motta, Mariana Simas, Oswaldo Pessano, Renata Furlanetto, Samanta Cafardo
  • Area

    1160.0 sqm
  • Project Year

    2011
  • Photographs

The architectural project of this photography studio, specialized in food photos, emerged from an internal competition held at StudioMK27. The team was divided into 3 groups that worked on the development of different ideas for one day. From these first rough sketches a new project, which, in part, was a synthesis of all these sketches and, in part, an entirely new project, was elaborated.

In the definitive design, the land was longitudinally divided into two. The Northern part, with a width of 7.2m and a length of 43.5m, was reserved for a generous garden. This space functions as an internal esplanade for the building. The Southern part, with a width of 12.2m and a length of 43.5m, in turn, was totally built and contains the program of the studio.

© Nelson Kon
© Nelson Kon

The entrance is via the garden: large sliding metal doors open in their entirety and create a total continuity between the central emptiness and the external space. The main space of the studio is cut by a concrete walkway suspended from the ceiling. This element connects two wooden boxes and configures an internal overlook. On the ground floor, the first wooden volume, closer to the parking lot, is the reception area and a room for image treatment and, on the first floor a work-room lit by an internal patio. The second volume, on the ground floor, houses storerooms and a technical kitchen, which prepares the food for the photos and, on the first floor, an image treatment room.

second floor plan
second floor plan

On the top floor, in addition to a wooden deck, there is a social area for receptions. It is a large open kitchen from which chefs can prepare complete meals which are served right on the counter-top. One of the initial principles of the architecture for the building was to create a complete trajectory, going through the walkway and the main spaces of the studio before the visitor arrives at the upper kitchen. In this way, he is familiar with the work places, even if the studio is not working.

© Nelson Kon
© Nelson Kon

For this project, StudioMK27 sought to use industrial materials and installations. All the external finishings are of metal and, in the internal space there is a blend between metal and wood, which warms and affects the environment.

© Nelson Kon
© Nelson Kon

This studio is also a commentary about the historic relationship between Brazilian and Japanese architecture, two productions that, until today, maintain a national identity. The principal contemporary Japanese architects are inspired not only by the modern architecture of Japan, but also by the modern architecture of Brazil. The StudioSC project incorporates the main lessons of this Brazilian architecture produced from the 30´s to the 60´s, as well as some lessons from contemporary Japanese architecture which, in turn, was influenced by the Brazilian production.

© Nelson Kon
© Nelson Kon
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "StudioSC / Marcio Kogan" 06 Apr 2011. ArchDaily. Accessed . <http://www.archdaily.com/125179/studiosc-marcio-kogan/>
Read comments

38 Comments

abigail · March 12, 2012

The guy is a millionaire to solve problematic destroy the very essence of photography, charging values ??of your photos much, much below the market. Besides not knowing how to shoot! If any photoshop operator who worked for him, post a picture of it, ie, the capture of light it, you guys will know that money can not buy talent. Thank goodness he never needed it to live, he just plays the photographer. What the money for it is the family's coffee company. DISGUSTING! I am safe in saying this, work in an agency he serves, incidentally, could only for pure prestige and the poor people of retouchers save him the work and still are humiliated. He manages to customers because it offers many expensive gifts, which I think most of all super anti ethical. He is the trivialization own art!

Compartilhe Sampa · July 17, 2011

[link] StudioSC / Marcio Kogan | ArchDaily http://j.mp/pgIY3Q

Red Wolf · April 13, 2011

StudioSC http://goo.gl/RS76x #architecture

bluevertical · April 12, 2011

StudioSC by Marcio Kogan http://bit.ly/gmkvai #architecture #interiordesign #modern *sharp design!

eeismann · April 11, 2011

Japan meets Brazil in this food photo studio. http://www.archdaily.com/12517...

arquinetunime · April 10, 2011

RT @lissonger_: StudioSC / Marcio Kogan http://t.co/TkOznQP #architecture #arquitectura #arquitetura

André Lissonger · April 10, 2011

StudioSC / Marcio Kogan http://t.co/TkOznQP #architecture #arquitectura #arquitetura

Antonio · April 08, 2011

Good project. Can you tell me the name of the desk chairs (with wheels ones). Anyone help?

jessica carolin · April 08, 2011

his is a really good read for me, Must admit that you are one of the best blogger's I ever saw.Thanks for posting this informative article.

Taiana Car Vidotto · April 07, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Panos Voulgaris · April 07, 2011

Kogan: great and simple, as always. RT @MarKiteKtoniK StudioSC / Marcio Kogan http://t.co/O6ZdJvu #Architecture

Marios · April 07, 2011

StudioSC / Marcio Kogan, http://www.archdaily.com/12517... #Dezeen #Architecture

Compartilhe Sampa · April 07, 2011

[link] StudioSC / Marcio Kogan | ArchDaily http://j.mp/eEZxZa

Meliha · April 07, 2011

Nice spaces and marvellous photos...

Shakeel · April 07, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Rafael Rodrigues · April 07, 2011

Belo projeto, por mais que não gostem, garanto que deve ter atendido as expectativas do cliente!
Aos que estão esperando uma revolução na linguagem arquitetônica brasileira, fica muito fácil criticar o trabalho alheio... mas gostaria de ver esses "críticos" com todas as dificuldades enfrentadas pelos profissionais em nosso país "recriar" uma linguagem para nossa arquitetura contemporânea, que não seja a simples copia da linguagem do "star system".

Joao · April 07, 2011 01:51 PM

Essas dificuldades nao podem se tornar catalisadores para uma nova abordagem?

Parallel Practice · April 07, 2011
tugce torunlar · April 07, 2011
Rodrigo Gianoni · April 07, 2011

Péssimo projeto, nem vou me dar o trabalho de escrever em ingles...Novamente, arquitetura VELHA e DEFASADA paulistana, sem a menor identidade, uso adequado dos espaços e fachada POBRE. Arquitetura modernista a espera do diluvio.

Fred Chelios · April 06, 2011

Súper like. StudioSC / Marcio Kogan http://j.mp/gLR4np

arqpres · April 06, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Fi Wilson · April 06, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Leonardo Ximenes · April 06, 2011

The building seems to be an inverted 'U' beam that rests on the site and defines the space. Simple and elegant.

Scott @ Cube Studio · April 06, 2011

StudioSC / Marcio Kogan | ArchDaily: Architects: Studio mk27 - Marcio Kogan, Suzana Glogowsk... http://bit.ly/hFkwmF www.cubestudio.info

daqb design · April 06, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Gabriel · April 06, 2011

holy moly this place was made for me. where architecture+food+photography collide -> http://www.archdaily.com/12517...

Dan Krygier · April 06, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Dan Krygier · April 06, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

raphael urresta · April 06, 2011
Centurión Bertorello · April 06, 2011

StudioSC / Marcio Kogan
http://www.archdaily.com/12517...

Erik Joya · April 06, 2011

StudioSC / Marcio Kogan: © Nelson Kon Architects: Studio mk27 – Marcio Kogan, Suzana… http://goo.gl/fb/i71O6

r s · April 06, 2011

ArD StudioSC / Marcio Kogan: © Nelson Kon Architects: Studio mk27 – Marcio Kogan, Suzana… http://goo.gl/fb/gi9CO

ArchitecturePassion · April 06, 2011

StudioSC / Marcio Kogan: © Nelson Kon
Architects: Studio mk27 – Marcio Kogan, Suzana Glogowski
Location: S... http://tinyurl.com/43sbgjh

Olivier M. · April 06, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Interior build · April 06, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Adrianna Scopel · April 06, 2011

RT @ArchDaily: StudioSC / Marcio Kogan http://archdai.ly/eFeBUx #architecture

Manuella Farias · April 06, 2011

RT @archfeeds: Via @ArchDaily - StudioSC / Marcio Kogan http://dlvr.it/MdbkR #architecture

Archzilla · April 06, 2011

Very well finished; beautiful, sophisticated details.

But, still too reminiscent of Sao Paulo Brutalism from the 50s.

Dennis Moss Jnr · April 07, 2011 10:51 AM

everything is reminiscent of everything

brute · April 06, 2011 04:32 PM

so what?

···

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