
Architects: Popov Bass Architects
Location: Oxley, Australia
Project area: 300 sqm
Project year: 2010
Photographs: Kraig Carlstrom

Conceptual Framework
The Sam Miranda Wines cellar door represents the first of a two-stage project. The brief was for a modern facility that improves the winery’s viability by creating a landmark destination for tourists and gourmands to the region’s growing viticultural industry. This facility was to be constructed away from the existing busy wine-making operations (production and grape-crushing plant).

Public & Cultural Benefits
The project is sited to maximise its exposure from the passing traffic on the ‘Snow Road’ to Bright and cause minimal impact on the King River floodplain. The facility compliments the rural surroundings and vineyards and creates a place for the community to meet.

Relationship of Built-Form to Context
Sited behind earth berms, the bold tower stands as an icon on the King River flood plain. The tower provides light and ventilation into the ‘subterranean’ wine tasting area and invokes nostalgia of the old tobacco drying towers in the region. There will be three towers at the completion of the second stage. When considered as part of the total scheme, one is reminded of the tower forms of San Gimignano.
This is “Kelly Country” and the ribbon window that wraps around three sides of the tower is reminiscent of Nolan’s abstracted Ned Kelly.
- © Kraig Carlstrom
- © Kraig Carlstrom
- © Kraig Carlstrom
- © Kraig Carlstrom
- © Kraig Carlstrom
- © Kraig Carlstrom
- © Kraig Carlstrom
- © Kraig Carlstrom
- © Kraig Carlstrom
- © Kraig Carlstrom
- site plan
- floor plan
- north elevation
- west elevation
- section 01
- section 02
- sketch 01
- sketch 02
- sketch 03




















nice, but i really think the “scew” ribbon window on the tower is a mistake.. it’s pretentious, and it spoils an otherwise elegant structure.
sorry… “skew”! :)
while i agree that the skewed window is not the best aesthetic move, perhaps it is skewed in such a way to increase solar exposure.
are you kidding! that window is the most vital thing at this drinkhouse (see sketch 02)
Really nice “tower” (specially love photo 02) but I agree with Dennis, I think there is no reason for the skewed window other than a aesthetic whim. I doubt it makes a difference in solar exposure.
i don’t know.. i don’t agree the skewed window , but the type and design is so normal..nothing fascinating!!