Munich L’illa Diagonal / Dear design

© Lafotográfica

Following up their design for MUNICH‘s flagship store in 2005, Dear design‘s concept for Munich L’illa Diagonal, located within the L’illa Diagonal Shopping Mall, focuses on carefree movement and angular pieces.  The footwear retains the priority in this fun and color display of the Munich brand.  More photographs following the break.

Design: Dear design
Location: ,
Design Team: Ignasi Llauradó, Eric Dufourd, Dorien Peeters
Client: Berneda S.A.
Project Area: 55 sqm
Project Year: 2009
Photographs: Lafotográfica

© Lafotográfica

Established by the Berneda family in 1939, Barcelona’s own sports shoe house Munich continues to stay on top of things. In the 1970s, Munich made tracks with the Made in Barcelona footwear line and the X logo.

The Munich flagship store was designed by Ignasi Llauradó and Eric Dufourd of dear design, a design and architectural firm the two established in Barcelona in 2005.

© Lafotográfica

Dark-glass surfaces, mirrors, metal trees and cage-like boxes hanging from the ceiling (from which the shoes have “escaped”), all carry a carefree, experimental and impermanent air. The angular and clunky space with its hard edges and seemingly moving parts is clearly an attempt to say that the septuagenarian brand is nowhere near slowing down.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Munich L’illa Diagonal / Dear design" 09 Feb 2011. ArchDaily. Accessed 31 Mar 2015. <>
  • up_today_arch

    Very architectural although this is just design…

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