Location: Milan, Italy
Designers, Architects And Artists: Marco Verrando, Francesca Rossotti
Project Year: 2010
From the architect. A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme.
A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.