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Audi In Milan / POINT

  • Architects: POINT
  • Location: Milan, Italy
  • Designers, Architects And Artists: Marco Verrando, Francesca Rossotti
  • Project Year: 2010

Audi In Milan / POINT Audi In Milan / POINT Audi In Milan / POINT Audi In Milan / POINT

From the architect. A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme.

A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite:"Audi In Milan / POINT" 01 Feb 2011. ArchDaily. Accessed . <>