Audi In Milan / POINT

© Courtesy of UAU Office

Architects: POINT
Location: ,
Designers, architects and artists: Marco Verrando, Francesca Rossotti
Project year: 2010
Photographs: Eurostands SpA, UAU Office

© Courtesy of UAU Office

A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme.


A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Audi In Milan / POINT" 01 Feb 2011. ArchDaily. Accessed 30 May 2015. <>