ArchDaily | Broadcasting Architecture Worldwidethe world's most visited architecture website

Sign up now and start saving and organizing your favorite architecture projects and photos

Audi In Milan / POINT

  • 01:00 - 1 February, 2011
Audi In Milan / POINT
Audi In Milan / POINT

Audi In Milan / POINT Audi In Milan / POINT Audi In Milan / POINT Audi In Milan / POINT +19

  • Architects

  • Location

    Milan, Italy
  • Designers, Architects And Artists

    Marco Verrando, Francesca Rossotti
  • Project Year


From the architect. A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme.

A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Audi In Milan / POINT" 01 Feb 2011. ArchDaily. Accessed . <>

米兰奥迪中心 / POINT