Amsterdam's Rijksmuseum, which was recently renovated and restored by Cruz y Ortiz, have launched The Big Draw campaign, encouraging visitors to ditch the camera and pick up a pad and pencil. Under the tagline 'You See More When You Draw', the Dutch national museum want to "help visitors discover and appreciate the beauty of art, architecture and history through drawing" as a counter to what they describe as an often "passive and superficial experience" when seen through the lens of a smartphone.
Wim Pijbs: The Latest Architecture and News
Wim Pijbes, director of Amsterdam's Rijksmuseum, has declared in an open letter to the Dutch newspaper NRC Handelsblad that the Dutch capital is "dirty, filthy, and too full." Complaining primarily about the culture of short-stay accommodation, segways, scooters and canal cruisers in the historic heart of the city, he argues that "the charm and spirited character has long since faded." Amsterdam, an apparent magnet for those who enjoy an "anything-goes atmosphere," faces an uphill battle in order to remold a dwindling reputation.