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Idea District: The Latest Architecture and News

San Diego's Idea District Takes the Best of Urban Planning and Puts It in One Place

A group of architects, designers and urban planners are working together in San Diego's Upper East Village to produce the Idea District. Started over four years ago, the project was introduced by Pete Garcia and David Malmuth as a way of revitalizing the area and creating a place for the convergence of innovative people. The Idea District, comprising an area surrounded by 11th St, C Street, Market St and Interstate-5, was originally an undeveloped parcel of land, “the last of its kind” in San Diego. Creators began gathering, seeing this no-man’s land as an opportunity to develop good urban planning.