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Playing the Housing Game for Profit: the British Volume Housebuilding Project

In his essay "Figures, Doors and Passages", the architectural historian Robin Evans described how "it is difficult to see in the conventional layout of a contemporary house anything but the crystallization of cold reason. Because of this," he asserted, "we are easily led into thinking that a commodity so transparently unexceptional must have been wrought directly from the stuff of basic human needs." His words, which highlight the passive approach of designers, developers and dwellers when it comes to the vast majority of British housing being built today, were first published in 1978 – two years before the Conservative government under Margaret Thatcher introduced the 1980 Housing Act.