Rendering has become indispensable to most architectural offices. To understand how these images can assist during the design process, how they have evolved, and especially, what aspects should be considered to create an outstanding visualization of a project, we talked to Guilherme Bravin and Marcus Vinicius Damon, co-founders of Estúdio Módulo, and coordinators of {CURA}, an open architecture school focused mainly on architectural visualization.