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In every casino, there’s much more than meets the eye. Although guests are typically only aware of what’s happening on a surface level, a casino’s ability to create a false sense of reality extends beyond the programming of slot machines and betting against the odds at the tables. It reaches far into every corner of the room and is designed in such a way, that their intentionality behind every flashing light, “cha-ching!” jackpot noise, smokey bar, and endless maze of slot machines all come together to place a bet against human psychology. They say there’s a reason why the house always wins, but what is it about the design of these spaces and the allure of the gambling table that makes visitors always come back for more?
