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In an article for Reading Design, Norman Foster—a passionate aeronaut—describes how the groundbreaking design of the Boeing 747 "Jumbo Jet," the iconic airplane envisioned by engineer Joseph "Joe" Sutter in the 1960s, remains timeless. Likening both its method of construction and means of operation to that of a typical building, Foster asserts that it speaks of "the international hotel style," which he supposes as appropriate: "people come and go, it does not have a great deal of character and it could be almost anywhere."