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390 Madison Ave: The Latest Architecture and News

A Man, a Suit, and a Window: The Strange World of the Luxury Skyscraper Promotional Video

A new genre of film is emerging: the luxury skyscraper promotional video. Usually released before a new building is even finished, these filmic renderings follow an uncannily standard format: A stirring soundtrack reliably accompanies a time lapse of a city’s skyline; viewers ascend a rendered building until we reach the top floor. There, we see some variation of the most common scene found in these videos: a businessman silently overlooking the expansive city below. The figure tends to be pensive, well-dressed, white, and male. Read on to see three prime examples of this odd trend.