Neelanjana Chitrabanu

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The Merits of Greenwashing: Social Stigma around Natural Construction in India

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In recent years, India has seen a resurgence of interest in natural building materials, a movement driven by escalating environmental concerns and a growing desire to revive traditional lifestyles. From the busy streets of Mumbai to the serene villages of Kerala, architects, builders, and communities are coming together to experiment with the potential of earth, bamboo, lime, and other organic materials in shaping contextually relevant structures that also embody India's contemporary ideals. The shift towards using natural materials and other vernacular resources reflects a movement towards sustainability and a deeper connection with nature.

The Merits of Greenwashing: Social Stigma around Natural Construction in India - More Images+ 3

House of Canopies / STUDIO MOTLEY

House of Canopies / STUDIO MOTLEY - More Images+ 16

Bengaluru, India

House of Earth and Stone / STUDIO MOTLEY

House of Earth and Stone / STUDIO MOTLEY - More Images+ 15

Bengaluru, India
  • Architects: STUDIO MOTLEY
  • Area Area of this architecture project Area:  4500 ft²
  • Year Completion year of this architecture project Year:  2021
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Hafele