Led by Jacques Herzog (born 19 April 1950) and Pierre de Meuron (born 8 May 1950), most descriptions of Herzog & de Meuron projects are almost paradoxical: in one paragraph they will be praised for their dedication to tradition and vernacular forms, in the next for their thoroughly modern innovation. However, in the hands of Herzog & de Meuron this is no paradox, as the internationally renowned architectural duo combine tradition and innovation in such a way that the two elements actually enhance each other.

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About a month before he unveiled his eighth album Ye in June, Kanye West re-entered architectural conversation with the unexpected and mostly unexplained announcement that he intends to hire architects and industrial designers to staff an architecture practice connected to his Yeezy brand. An outspoken fan and admirer of contemporary architecture, Kanye’s fashion and design projects have been a major focus for him since shortly after the prodigious producer started making his own rap albums. Kanye’s architectural ambitions have been an interesting factor in the relationship between architecture and rap culture, which seems to be just coming into focus through programs like the Hip Hop Architecture Camps organized by Michael Ford’s Urban Arts Collective, and the research of Sekou Cooke. Architecture and rap music have influenced each other in ways we’re just starting to notice—with the connection between the two even revealed as consciously and conspicuously as rappers including references to notable architects in their lyrics.

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