The ice cream shop functions as an exercise in branding through playfulness in retail and commercial spaces, a small architectural gesture designed to draw people in off the street or across the park. From dense urban cores to quiet coastal towns, designers return again and again to color, materiality, and childlike curiosity as the primary tools for these spaces. This consistency appears to persist regardless of climate, culture, or context, signifying that the common threads of design are connected by experience and indulgence.

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Sherbet, gelato, mochi and more. The architecture of ice cream is as diverse as its structure and flavors, ranging from pop-ups and small stands to elaborate creameries. Whether designing for a larger franchise with set standards, or a bespoke mom and pop shop, architects and designers are reimagining the spatial experience of ice cream. In turn, they are catering to evolving tastes while embodying the identity of diverse brands.

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Neon lights are a bold, cosmopolitan statement that can easily revitalize or accentuate an architectural space or structure. With eye-catching brilliance, a plethora of color options, and ties to a retro aesthetic, these lighting pieces can make a space feel simultaneously modern and nostalgic. Yet few understand the scientific workings or material properties of neon, and many architects neglect its use due to its narrow association with commercial signage. Below, we explore how neon works, its architectural history, and how architects can continue to use it today.

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