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The Indicator: Propaganda

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Propaganda, n. The systematic dissemination of information, esp. in a biased or misleading way, in order to promote a political cause or point of view. Also: information disseminated in this way; the means or media by which such ideas are disseminated.

– Oxford English Dictionary

This heavy pause in the profession, unsettling as it feels, is just the open mouth of the river, beckoning. As the doctor said, “Du calme, du calme.” You will turn, head up, and pass through the stations ahead. This is affirmation of redefinition is the essence of Conrad’s Heart of Darkness. The recession is why I am drawn to it.

Given current conditions, must architecture, the discipline and profession, embark on a journey of redefinition itself? Though it may not be on the same level as GM’s restructuring, broader economic forces beyond the profession’s control compel it to thoughtfully consider the course forward. On a private level, this is perhaps the best time to define or redefine yourself as an architect or architect-to-be. This process of self-discovery is how you own it.

Why open architecture competitions are good for Architects, a counter argument

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Derek Leavitt (@architectderek on Twitter) recently posted an opinionated blog entry on ‘Why Open Architecture Competitions Are Bad for Architects’ . The author outlined why entering competitions is detrimental not only to the individual, but also to the field of architecture.

Competition has been a defining characteristic of architecture for centuries.  Without competitions to spur creativity, a young woman would have never submitted her graceful yet powerful black line…and we would be without the Vietnam Memorial.  Without architects using competitions as a way to test urban gestures, a young team would have never submitted their idea to use just a portion of their allotted site, leaving the rest for a public plaza…and we would be without the Pompidou Center in France.  And, dating quite farther back, without an Italian man initially losing a competition and then determined to further his architectural understanding, we would be without the grand achievement of Brunelleschi’s dome.

The point is that although competitions are demanding, and at times may seem unfair, they are a staple in our profession which pushes the field forward.  With this in mind, we will attempt to argue in favor of the open competition, in the hope that we can persuade and inspire you to keep listening to your instinctive competitive nature and keep compiling those entries.

Marketing for architects

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Last week I read this tweet by our friend @fedenegro from CASE:

Why do architects always base their marketing strategies based on their peers instead of potential clients? I blame it on studio