Pozzi-Ginori represents the history of Italian art and design in bathroom ceramics. Its origins date to 1735, when Marquess Carlo. Ginori was one of the first people in Europe to begin manufacturing splendid objects in a precious grade of ceramics they used to call “white gold.” His Doccia Factory northwest of Florence quickly became one of the largest in Europe. Over time, Ginori merged with other ceramic manufacturers that progressively sprang up in Italy: first, there was Giulio Richard, then the Laveno Italian Ceramic Company, and finally Pozzi. Each manufacturer began on its own, then merging with the others, as they established milestones in Italian technology and expertise in the design and creation of bathroom ceramic products.