The Think Wood initiative is a coalition of interests representing North America's wood products industry and forest landowners, public and private. Their goal is to educate people in the industry about the use of wood in buildings.
Think Wood promotes the economic, environmental and societal benefits of using softwood lumber in commercial, community and non-residential building applications. They integrate innovative technologies and practices that involve softwood lumber. In addition, they identify and introduce innovators in the field to our community of architects, engineers, researchers, designers and developers.