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Global Design Agenda 2021 – hosted by Architonic

Global Design Agenda 2021 – hosted by Architonic

New for 2021! Architonic hosts the Global Design Agenda – the architects’ programme of focus weeks for planning insights, market trends and product launches.

via Architonic
via Architonic

2020 has been a challenging one. There’s no doubt about it. Which is why it’s all the more important to regain some focus in 2021.

Architonic has spoken with architects, planners, design professionals and brands from its global community to understand their changing needs and priorities. As a result, they are launching an exciting new programme of 16 focus weeks – starting in January – each dedicated to a specific product category or branch.

Download your copy of the Global Design Agenda 2021 here

Why a Global Design Agenda?

One of the major benefits of digitalisation for all of us has been the freedom to choose where and when we get our information. Indeed, this is Architonic’s very raison d’etre!

Nonetheless, they have realised that – even for a 24/7 service like architonic.com – there is a need for the industry year to have some kind of structure, to enable an even greater productive engagement with specific themes. The Global Design Agenda, hosted by Architonic, lends the annual A&D calendar an efficient and inspiring rhythm, and, in doing so:

  • supports design manufacturers and other brands in launching their new products and telling their stories in a concentrated way;
  • and brings more value to our professional users internationally via a segment-specific ‘bundling’ of industry news, information and insight.

‘We believe that the Global Design Agenda will help generate a powerful momentum of collective awareness among our visitors, clients and teams during our focus weeks’ – Tobias Lutz, Managing Director, Architonic

Who does the Global Design Agenda serve?

Focus weeks will include, among others, Furniture Week, Lighting Week, Building Construction Week, Office Week, Kitchen Week and Bathroom Week, where Architonic’s users will be invited to dive into rich and relevant curated content – features, video stories, discussions – across our multiple channels, and be kept up to date with selected brands’ talking points in our daily Architonic newsletter.

Manufacturers, meanwhile, will be given the opportunity to participate in branch-specific, Architonic-led industry webinars that will cover today’s challenges in digital marketing. The schedule of the webinars will be communicated at the start of 2021.

Are you a brand that would like to launch a new product in the spotlight of the Global Design Agenda 2021?

What are the themes of the focus weeks and when are they?

  • 25 January
    Furniture

  • 8 February
    Public Space

  • 1 March
    Technology

  • 15 March
    Lighting

  • 29 March
    Bathroom

  • 19 April
    Kitchen

  • 3 May
    Textiles

  • 17 May
    Flooring

  • 31 May
    Outdoor

  • 12 June
    Sustainability

  • 6 September
    Furniture

  • 27 September
    Surfaces

  • 11 October
    Lighting

  • 25 October
    Office

  • 15 November
    Construction

About this author
Cite: Architonic. "Global Design Agenda 2021 – hosted by Architonic" 16 Dec 2020. ArchDaily. Accessed . <https://www.archdaily.com/953308/global-design-agenda-2021-nil-hosted-by-architonic> ISSN 0719-8884

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