Year of Gathering: Innovation in the Face of COVID-19

Year of Gathering: Innovation in the Face of COVID-19

When we came together in February to celebrate the launch of Gathering, we considered transformational retail experiences rooted in brand values; the desire to physically experience a brand – both by drawing energy and inspiration from being in a store to the tactility of the product; and the role retail environments play as a third space in our larger communities. Repeatedly we heard the refrain; “bad retail is dying.” We discussed how retail brands have adapted to embody their values, designed for experiences, and built authentic connections with their consumer base. In today’s context we’re considering the future of that experience in the shadow of the COVID-19 pandemic.

In conversation with Donald Albrecht, Principal Greg Mottola, will reflect on how this moment may spur creative innovation and the early design explorations we’re undertaking with our clients.

Tuesday, May 12 @ 1pm PST / 4pm EST

Donald Albrecht, curator and lecturer, architecture + design
Greg Mottola, Principal, Bohlin Cywinski Jackson


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Cite: "Year of Gathering: Innovation in the Face of COVID-19" 07 May 2020. ArchDaily. Accessed . <> ISSN 0719-8884

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