The Creativity Code is about tackling creativity in a structured way. Architects are uniquely trained to turn conceptual ideas into concrete built spaces. Visual thinking is an immensely powerful skill that can be used to transform not only buildings, but business and life. The books ingredients were brewed in building an architecture firm from scratch during the recession. Its recipe was then tested by teaching hundreds of University students, and now the proven results are boiled down in this book for you to take advantage of.
With half of the human brain devoted directly or indirectly to vision, tapping into visual thinking can unleash unused potential. Companies such as Apple, Air B&B and Tesla, have shown that creative thinking outperforms entrenched stagnate ideas. Using architecture, humor and everyday examples, the Creativity Code helps:
