With the B&B investment and brand competition turn white-hot I 2017, the influential quality of bed and breakfast brands have walked out to look for a new oasis in group, South Wuxiang Mountain of Lishui Nanjing located in the hinterland of the Yangtze River Delta, has entered the vision of the B & B industry due to its good natural conditions and deep cultural heritage.
South Wuxiang Mountain is 14 km from Lukou International Airport and directly connected by the Metro Line 7, and there’s about 40 minutes’ driving from downtown Nanjing. As Lishui County was withdrew and became a district in 2013, a series of new urbanization construction had been carried out, Wuxiang Mountain south of Lishui is rich in vegetation, high forest coverage, and scattered by the cultural and historical attractions, as the promotion of its s artistry, publicity and accessibility, Wuxiang Mountain will surely become the destination and the new business card for the short distance round Nanjing and the Yangtze River Delta metropolitan area.
The general problems in the current B & B industry include: the obscure property rights, default risks, scattered site selection, as well as the single business form besides the accommodation, which is hard to form a comprehensive industrial ecology and the deeper user experience, and practitioners need to be improved in the professional aspects of product, marketing and operation.
