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  1. ArchDaily
  2. Architecture Books
  3. Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things

  • 03:00 - 30 September, 2016
Cradle to Cradle: Remaking the Way We Make Things
Cradle to Cradle: Remaking the Way We Make Things

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

A manifesto for a radically different philosophy and practice of manufacture and environmentalism.

  • ISBN

    0865475873
  • Title

    Cradle to Cradle: Remaking the Way We Make Things
  • Author

    William McDonough, Michael Braungart
  • Publisher

    North Point Press
  • Publication year

    2010
  • Binding

    Softcover
  • Language

    English

Cradle to Cradle: Remaking the Way We Make Things

About this author
Rene Submissions
Author
Cite: "Cradle to Cradle: Remaking the Way We Make Things" 30 Sep 2016. ArchDaily. Accessed . <https://www.archdaily.com/796016/cradle-to-cradle-remaking-the-way-we-make-things/> ISSN 0719-8884