London-based architects and interior designers SHH have created a new fascia and interior design treatment for Apostrophe at the operator’s latest outlet in London’s High Holborn – the 16th in the group to date. See more images and architect’s description after the break.
Briefed to move the brand on by utilising lessons learnt from previous outlets, the design for the High Holborn branch features adaptations of the classic black, pink and walnut brand palette, as well as new materials and features, including a pink-screened baking area, which underlines product transparency by opening up the baking process to customers; elements of bespoke furniture; grey ceramic ‘Royal Mosa’ tiling and the Bourellec Brothers’ ‘Clouds’ wall hanging, used in two of the café’s seating zones.
