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  3. FRED & FRED® coloured photographic optic module for Serpentine Gallery Pavilion

FRED & FRED® coloured photographic optic module for Serpentine Gallery Pavilion

FRED & FRED® coloured photographic optic module for Serpentine Gallery Pavilion
PICT® by FRED&FRED® - © Morgan Le Guen
PICT® by FRED&FRED® - © Morgan Le Guen

For the 10th anniversary of the pavilion programme and the 40th anniversary of the famous London gallery, the Serpentine Gallery Pavilion, Jean Nouvel has created a temporary building that is entirely red. This ephemeral architecture plays with light by filtering, shifting, reflecting it…

In this choice of complimentary contrast between the red and the green of the garden PICT® participates in this wish to see natural movement through 16 photographic red tinted lenses. Red PICT® is a real wall, sensitive to variations of light and movement created by man and nature. Following the request from Jean Nouvel’s Workshop FRED & FRED® developed a procedure to colour the PICT® module red by enamelling the internal surface of module thus rendering it bright, deep and eternal. A red PICT® wall measuring 2m x 3m has been placed in the entrance to the pavilion opposite one of the biggest trees in the park

A limited series of 100 red PICT® will be signed by Jean Nouvel and sold by the Serpentine Gallery. The pavilion will be open to the public from 10th July to 17th October in Kensington Gardens in London. More images after the break.

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Sebastian Jordana
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Cite: Sebastian Jordana. "FRED & FRED® coloured photographic optic module for Serpentine Gallery Pavilion" 16 Aug 2010. ArchDaily. Accessed . <https://www.archdaily.com/73395/fred-fred%25c2%25ae-coloured-photographic-optic-module-for-serpentine-gallery-pavilion/> ISSN 0719-8884
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