Five years on from their launch in London’s Regent Street, COS has made their way to Italy, debuting with a pop-up shop at Salone del Mobile in Milan. In collaboration with set designer Gary Card, the Swedish clothing label has produced a pop-up store in the form of a deconstructed, maze-like wooden cube that houses the garments. Here, COS Women and Men’s designers Karin Gustafsson and Martin Andersson explain how less is more, how they look to Scandinavia for references, and the importance of balance and contrast of proportion.
