What's Your Story? Build Narratives that Boost Your Business

What's Your Story? Build Narratives that Boost Your Business
Courtesy of AIA New York

People have been communicating through storytelling since they lived in caves and sat around campfires. Today, businesses use narrative to convey their companies’ messages and stand out in an increasingly competitive marketplace. So how does storytelling apply to design firms? What distinguishes one firm from another is not only its portfolio, but messages conveyed through creative and compelling stories. These speakers will demonstrate how design firms can use multimedia tools and different platforms to create effective stories that boost marketing, communications, and public relations programs.

Presenters for this event include Denise Ramzy, LEED AP BD+C, Adjunct Professor, Parsons The New School of Design and Principal, Field Dimension, Richard Cook, AIA Partner, Cook+Fox Architects, and Helen Dimoff, Communications Director/Principal, NBBJ. The event takes place at The Center for Architecture in New York from 6:00pm-8:00pm.

For more information, visit their website here.

About this author
Cite: Alison Furuto. "What's Your Story? Build Narratives that Boost Your Business" 05 Oct 2011. ArchDaily. Accessed . <https://www.archdaily.com/173849/whats-your-story-build-narratives-that-boost-your-business> ISSN 0719-8884

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