How to name your design firm

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One the first things you must consider when starting your new architectural firm, is what to name it. The choices are varied and the ramifications staggering. If the personality of the firm is going to be projected by the name, you had better take it seriously – every one else will. That’s where Life of an Architect can help (not really) - because I am a creative and critical thinker and somebody has to think about these things.

Originally, before architects were licensed professionals and to add some credibility to the profession to help distinguish themselves from the other trade crafts (like carpenters and contractors), architecture firms turned to law firms as an example and starting stringing together the last names of the founding individuals or partners (i.e. McKim, Mead & White) . This method is still wildly used simply because it is the easiest albeit least creative method. It doesn’t take much to recognize that some of the older more established firms have chosen this method:

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Cite: Bob Borson. "How to name your design firm" 13 Sep 2011. ArchDaily. Accessed . <https://www.archdaily.com/168022/how-to-name-your-design-firm> ISSN 0719-8884

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