A previous version of the event, which is organized by curator and cultural promoter Roberto Cocenza, has hosted the likes of such international design stars as Karim Rashid, Carlos Miele, Arne Quinze, Greg Foley, Emin Kadi, Ruy Othake, Sergio Rodriguez, Bruno Jahara and Roberto Loeb as presenters and attendees.
This year’s edition, the fourth, promises to be just as exciting, featuring Studio Dror, Matali Crasset, Paul Clemence, Cat, Harry Allen, Chad Oppenheim, Mount, Jade Dressler, and both FriendsWithYou and Green Provocateur, adding the collaborative art meets urban/street setting element to the mix. Among the Brazilians, Brunete Fraccaroli, FGMF, Glauco Diogenes, Guilherme Torres, Sergio Matos, and Zoe Melo will attend. An original exhibit is usually part of the conference, previous ones being on Karim Rashid’s work and another on cutting-edge magazine Visionaire.
As a sign of how currently the disciplines and practices interact in a well orchestrated manner in Sao Paulo, the event is made possible by some of the major local design and cultural players, like the Centro Univeristario Belas Artes, Artesol, AsBea, by Kamy, Nucleo Interior, D&D Shopping, ViaLight and Cosumann, a combination of retailers, educators, manufacturers and trade associations.
In this ever changing, ever connecting, ever mixing world and times, his creative forum gives a platform to discuss and get acquainted with how new design emerging from Brazil is influencing the latest international design trends, art and expression.
For more details, complete lecture list and schedule, please visit here.