Amsterdam's Rijksmuseum, which was recently renovated and restored by Cruz y Ortiz, have launched The Big Draw campaign, encouraging visitors to ditch the camera and pick up a pad and pencil. Under the tagline 'You See More When You Draw', the Dutch national museum want to "help visitors discover and appreciate the beauty of art, architecture and history through drawing" as a counter to what they describe as an often "passive and superficial experience" when seen through the lens of a smartphone.
