London-based United Visual Artists (UVA) has brought Sou Fujimoto’s “cloud-like” Serpentine Pavilion to life with an “electrical storm” of LEDs. With the intention of making the architecture “breathe” from within, UVA seamlessly integrated a network of LED lights into the latticed, 20mm steel pole structure that mimics the natural forms of an electric storm. In addition, carefully conducted auditory effects further enhance the experience, transforming Fujimoto’s “radical pavilion” into an electrified geometric cloud.
Designer: United Visual Artists Score: Scanner Client: The Creators Project Location: New York City (2011) and San Francisco (2012) Additional Audio Programming: Henrik Ekeus and Dave Meckin Producer: Keri Elmsly Photographer: James Medcraft
Authors: United Visual Artists Location: Toronto, Canada Commissioners: Cadillac Fairview, Lanterra Developments, Maple Leaf Sports Public Art Consultants: Public Art Management – Karen Mills and Justin Ridgeway Dimensions: 90 metres x 3 metres Project Year: 2010 Photographs: James Medcraft, United Visual Artists, 2010