UVA Transforms Sou Fujimoto’s Serpentine Pavilion with “Electrical Storm” of LEDs

London-based United Visual Artists (UVA) has brought Sou Fujimoto’s “cloud-like” Serpentine Pavilion to life with an “electrical storm” of LEDs. With the intention of making the architecture “breathe” from within, UVA seamlessly integrated a network of lights into the latticed, 20mm pole structure that mimics the natural forms of an electric storm. In addition, carefully conducted auditory effects further enhance the experience, transforming Fujimoto’s “radical pavilion” into an electrified geometric cloud.

Origin / United Visual Artists

James Medcraft © 2011

Designer: United Visual Artists
Score: Scanner
Client: The Creators Project
Location: New York City (2011) and San Francisco (2012)
Additional Audio Programming: Henrik Ekeus and Dave Meckin
Producer: Keri Elmsly
Photographer: James Medcraft

Maple Leaf Square Canopy / United Visual Artists

© James Medcraft, United Visual Artists, 2010

Authors: United Visual Artists
Location: Toronto,
Commissioners: Cadillac Fairview, Lanterra Developments, Maple Leaf Sports
Public Art Consultants: Public Art Management – Karen Mills and Justin Ridgeway
Dimensions: 90 metres x 3 metres
Project Year: 2010
Photographs: James Medcraft, United Visual Artists, 2010