Hotel Droog, a new place of hospitality in Amsterdam by design studio Droog, challenges the notions of a hotel.  Within its hospitable walls are housed myriad programs that aim to entertain, engage and elaborate on the experience of visitors to Amsterdam where the hotel is located.  The programs vary from restaurants to retail store, exhibitions, beauty parlors, a garden, lecture halls and of course, hotel rooms.  Hotel Droog is a 700 square meter cornucopia for tourists in the heart of a 17th century building and aspiring to become its new cultural home.