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How (Not) to Host The Olympics (Part III)

10:35 - 20 July, 2012
The Olympic Agora, designed by Santiago Calatrava, in Athens. Photo via Flickr User CC John & Mel Kots. . Used under <a href='https://creativecommons.org/licenses/by-sa/2.0/'>Creative Commons</a>
The Olympic Agora, designed by Santiago Calatrava, in Athens. Photo via Flickr User CC John & Mel Kots. . Used under Creative Commons

Welcome back and congratulations for having made it to the final installation of the Olympic City Guide.

So far, in parts I and II, we’ve learned how to design for your post-Games legacy (No White Elephants please) and to revitalize -not demolish- your city’s most deprived “eye-sores” (Don’t Hate, Rejuvenate).

So what’s left? Well, in this post-Recession era of austerity, a huge part of your Olympic Strategy will be justifying the spending – the colossal spending – to your more than skeptical constituents. As I said in the last post, a good starting point is targeting urban renewal and being as transparent as possible, but another big element is how you market the Games – not just to the International Olympics Committee (IOC), but to your own city-dwellers.

So how can you get them both on your side? Simple - Go Green.