In Progress: Lotte World Tower / KPF

image by dbox branding & creative for

Construction of the in Seoul, South Korea designed by high-rise architectural firm KPF is well underway. Won via an international design competition, this new tower will rise up to a pinnacle height of 555 meters. Organized around a mixed-use program including retail, office, hotel and an observation deck at the peak, the tower pulls inspiration from historical Korean arts of ceramics, porcelain, and calligraphy. More details after the break.