Danish architects COBE have won an international competition to design the Adidas Group’s “Meet & Eat” flagship building at their “World of Sports” headquarters in Herzogenaurach. The 11,000-square-meter “rhombus-shaped” structure is envisioned as a “distinctive landmark” that will provide the campus with a “flexible and user-friendly” public conference center, employee restaurant and showroom.
“The adidas brand has always been known for technique and functionality, and we have designed a building that reflects and encapsulates these values,” says Dan Stubbergaard, Founder and Creative Director at COBE. “Adidas Meet & Eat will house many functions, both internal and public, and therefore we have created a design that above all is multifunctional and flexible. A design that allows for the building to change and adjust to the different social contexts that the building will house.”
Each year, the design teams at the Adidas HQ in Herzogenaurach come together to discuss and decide on trends for the seasons ahead. Inspired by founder Adi Dassler, Designer Days consists of a week of workshops for the teams to discuss innovation, brainstorm new creative concepts and think about what product lines will elevate the different pillars of the performance sport department. Constantly aiming to produce sportswear that is faster, lighter, cooler and smarter, the creative teams set the standard for innovative designs. Crane.tv goes behind the scenes at LACES – the brand new 62,000 square meter office devised by kadawittfeldarchitektur – and speaks to a few of the key design directors and the personalities who give the brand a unique feel.