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Adidas Selects COBE to Design "Rhombus-Shaped" Flagship Building in Germany

Danish architects COBE have won an international competition to design the Adidas Group’s “Meet & Eat” flagship building at their “World of Sports” headquarters in Herzogenaurach. The 11,000-square-meter “rhombus-shaped” structure is envisioned as a “distinctive landmark” that will provide the campus with a “flexible and user-friendly” public conference center, employee restaurant and showroom. 

“The adidas brand has always been known for technique and functionality, and we have designed a building that reflects and encapsulates these values,” says Dan Stubbergaard, Founder and Creative Director at COBE. “Adidas Meet & Eat will house many functions, both internal and public, and therefore we have created a design that above all is multifunctional and flexible. A design that allows for the building to change and adjust to the different social contexts that the building will house.”


Video: Designer Days at Adidas HQ