Presented at the bike festival of Gothenburg just about a week ago, the Cycling Center by We Are You + Erik Hallberg aims to promote cycling and bring together different cycling communities in the city. With Gothenburg being a city strongly dominated by cars, more than other large Swedish cities, this project has started to turn this around and make Gothenburg a ‘bike city’ with role models such as Amsterdam and the neighboring and great example Copenhagen. In this work of switching over from cars to bikes, their proposed cycling stadium would act as a catalyst. To become a ‘bike city’, the perception of the bike and the cyclist among city inhabitants is crucial. More images and architects’ description after the break.