A few months ago, in a little Bavarian town, far far away, an architect, by the name of Peter Zumthor (you may have heard of him), was asked to design a gate. Zumthor designed a transcendent, transparent structure, and unveiled it to the town. Upon seeing the marvel, the townspeople said it looked like a pair of “Glass Underpants.” And there our story ends.
Your first instinct may be to blame those uncouth Bavarians. But, like Jody Brown did in an excellent blog post, you could also fault Zumthor. Zumthor couldn’t “sell” his gate, because, like many an architect, he speaks “architect,” not “human.”
Roman Mars, on the other hand, is fluent in both. A population geneticist who went to college at age 15, Mars jumped off the science boat to follow his passion: radio. His show on architecture and design, 99% invisible, has become a sleeper hit, earning over $170,000 in a record-breaking Kickstarter campaign.
Its popularity comes down to its story-driven approach, which opens your eyes to the 99% of our reality that goes un-noticed: a building’s unknown history, a detail’s un-obvious purpose, a place’s hidden treasures. Through its stories, 99% invisible lives in the place where the “human” and the “architect” meet.
And, be you architect or nay, it hooks you from the start.