ArchDaily | Broadcasting Architecture Worldwidethe world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

i

Find the most inspiring products for your projects in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

All
Projects
Products
Events
Competitions
  1. ArchDaily
  2. Projects
  3. Offices Interiors
  4. United States
  5. Architecture3s
  6. 2010
  7. HubSpot / Architecture3s

HubSpot / Architecture3s

  • 01:00 - 17 November, 2010
HubSpot / Architecture3s
HubSpot / Architecture3s, ©  Greg Premru Photography
©  Greg Premru Photography

©  Greg Premru Photography ©  Greg Premru Photography ©  Greg Premru Photography ©  Greg Premru Photography +13

From the architect. This project for HubSpot is a transformation of a 38,000 square foot mill building space into a corporate headquarters.

HubSpot is an inbound marketing company that provides a marketing software and advice to businesses allowing them to be found on the internet and grow their business. In this case, Hubspot has been moving from their their bare bones start-up space, to their new office space located in a 38,000 square foot series of interconnected mill buildings in Cambridge, Massachusetts.

HubSpot had three defining issues that were important to them in the development of their new space. First, they did not want to loose their entrepreneurial start-up aesthetic. They felt that would be a turn off for those working in-house and it was important to them to still be seen as a company on the rise because of their great technology and intelligence rather then an “established” company. Second, they wanted to engage and be respectful of the post and beam mill structure aesthetic, yet simultaneously have a contemporary palette of materials that spoke to their avant garde place in the technology industry. Finally, as is the case with most young entrepreneurial clients in the earlier stages of their development, their budget was very limited.

©  Greg Premru Photography
©  Greg Premru Photography

Many inexpensive materials come together in a unique composition that respects the budget, yet yields a spatially rich environment that is not reliant on expensive materials and finishes for its success. Strategically and judiciously using more expensive materials such as floor to ceiling glazing and offsetting those costs with simple painted drywall, laminate surfaces and inexpensive linear strip fluorescent fixtures backlighting a cellular plastic panel dropped into an ordinary suspended ceiling grid, creates a signature aesthetic. Iconically introducing the clients branding logo and colors into the design tailors the space.

©  Greg Premru Photography
©  Greg Premru Photography

The misalignment of the floors from mill building to mill building was seized as an opportunity to design in enhanced thresholds that informed the user that they were moving form one building to another. Realized as simple painted drywall tubes, these thresholds establish a sense of place within the design and work to celebrate the circulation through the spaces.

©  Greg Premru Photography
©  Greg Premru Photography

Materials such as translucent curtains and birch stalks are used to soften the space in juxtaposition to the more minimal and machined surfaces. The curtains provide an enhanced acoustic quality at the lobby that also serves as a break out area for the adjacent multi-purpose room and conference rooms. As well, as curtains, they capture light differently then other surfaces, provide a detail that is unexpected and are a simple, inexpensive devices to allow the user to fine tune the space to allow views into conference room spaces or make them more private. Birch stalks are used are used similarly and provide a contrast that is warm, unique and beautiful to walk by or form an edge at impromptu meeting locations off the circulation.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "HubSpot / Architecture3s" 17 Nov 2010. ArchDaily. Accessed . <http://www.archdaily.com/89269/hubspot-architaecture3s/>
Read comments

49 Comments

Jorge Cereceda · June 14, 2012

HubSpot / Architecture3s | ArchDaily http://t.co/RT9CqJa9 vía @archdaily

Brian Swichkow · December 09, 2010

Check out the awesome design of the new @HubSpot office - http://bit.ly/f5RUcp

tylerjhightower · December 03, 2010

Have been working w/ @HubSpot. Never thought this was on the other end of the phone! Wish my office looked like this! http://bit.ly/aZVZqZ

R Goldschmidt · November 24, 2010

Hey, I did'nt know that archdaily is actualy a chat!

Fred Destin · November 19, 2010

Nice ! @hubspot &#39s cool new offices by @architecture3s featured on @archdaily : http://bit.ly/bbn1N3 cc @darmesh

Billy MacDonald · November 19, 2010

.@HubSpot&#39s Offices Featured on Arch Daily http://bit.ly/bbn1N3 Really is nice working in this atmosphere!

spectives#design · November 18, 2010

HubSpot / Architecture3s: Architects: Architecture3s Location: Cambridge, Massachusetts, USA MEP/FP Engineer: RD... http://bit.ly/9geYTW

Architekt R V Scholz · November 18, 2010

#Architekt #Calau HubSpot / Architaecture3s: © Greg Premru PhotographyArchitects: Architec... http://bit.ly/chKnKG #in http://dy.cx/c03

Yojhanny Arce Vindas · November 18, 2010
Joss Poulton · November 18, 2010

RT @duckyboard: The new @HubSpot office featured in Architecture Daily today: http://bit.ly/atpY3A

Josh Payne · November 18, 2010

HubSpot &#39s office space featured on http://t.co/1gaonYW http://t.co/WXrww3L via @archdaily

David Pier · November 18, 2010

The new @HubSpot office featured in Architecture Daily today: http://bit.ly/atpY3A

Kim Walsh · November 18, 2010

HubSpot / Architecture3s | ArchDaily http://t.co/S6YRRbn via @archdaily

Ryan L. Ball · November 18, 2010

@HubSpot New Offices - don&#39t you want to work here? | http://t.co/d08aHuN via @archdaily #in #inboundmarketing

Backbone Design · November 18, 2010

Via @ArchDaily - HubSpot / Architaecture3s http://dlvr.it/8j9mM #architecture

Scott @ Cube Studio · November 18, 2010

HubSpot / Architecture3s | ArchDaily: Architects: Architecture3s Location: Cambridge, Massac... http://bit.ly/aItdZD www.cubestudio.info

Joe Sharron · November 18, 2010

RT @Wes_Schifone Check out the &#39new&#39 Hubspot offices http://t.co/MpWlO41 via @archdaily

Stephen Wilburn · November 18, 2010

HubSpot / Architaecture3s | ArchDaily http://ow.ly/1a1H9b

Wes Schifone · November 18, 2010

Check out the &#39new&#39 Hubspot offices http://t.co/MpWlO41 via @archdaily

shaunpinney · November 18, 2010

RT @YoavShapira: The new @HubSpot office featured in Architecture Daily today: http://www.archdaily.com/89269...

Kate Farren · November 18, 2010

the new @hubspot office: http://www.archdaily.com/89269...

johncantrell · November 18, 2010

HubSpot / Architecture3s http://bit.ly/9bH2t5

Vin Giambertone · November 18, 2010
Vin Giambertone · November 18, 2010
e-build.gr · November 18, 2010

RT @ArchDaily: HubSpot / Architaecture3s http://archdai.ly/aNsuId #architecture

David Gallant · November 18, 2010

RT @lplank Awesome! RT @YoavShapira: The new @HubSpot office featured in Architecture Daily today: http://ow.ly/3bqIS

Michelle · November 18, 2010

my friend&#39s awesome workplace: #hubspot http://www.archdaily.com/89269...

Andrew Remis · November 18, 2010

RT @YoavShapira: The new @HubSpot office featured in Architecture Daily today: http://www.archdaily.com/89269...

Louisa Plank · November 18, 2010

Awesome! RT @YoavShapira: The new @HubSpot office featured in Architecture Daily today: http://ow.ly/3bqIS

Architecture+Molding · November 18, 2010

HubSpot / Architaecture3s: Architects: Architecture3s Location: Cambridge, Massachusetts, USA MEP/FP Engineer: R... http://bit.ly/aHtHTS

josh lane · November 18, 2010

HubSpot / Architaecture3s | ArchDaily http://bit.ly/dsVx4M

Yoav Shapira · November 18, 2010

The new @HubSpot office featured in Architecture Daily today: http://www.archdaily.com/89269...

Patrick Shea · November 18, 2010

RT @repcor: beautiful images of the @HubSpot office! Great photography. http://tinyurl.com/28ulvwy via @archdaily

Barry Maguire · November 18, 2010

HubSpot / Architaecture3s via ArchDaily - © Greg Premru Photography Architects: Architecture3s ... http://tinyurl.com/23nao5q

Erik Fisher · November 18, 2010

RT @repcor: What beautiful images of the @HubSpot office! Great photography. http://t.co/wYZ5NO9 via @archdaily

Rebecca Corliss · November 18, 2010

What beautiful images of the @HubSpot office! Great photography. http://t.co/wYZ5NO9 via @archdaily

Eric Rasmussen · November 18, 2010

HubSpot / Architaecture3s: © Greg Premru PhotographyArchitects: Architecture3s Location: Cambridge, Massachusett... http://bit.ly/8YhW3T

Patty Swisher · November 18, 2010

Cool pics! Nice digs. RT @archdaily: @HubSpot / Architaecture3s http://archdai.ly/aNsuId #architecture #inbound #marketing

GR2TF · November 18, 2010

HubSpot / Architaecture3s: © Greg Premru PhotographyArchitects: Architecture3s Location: Cambridge, Massachusett... http://bit.ly/9bH2t5

DEZIGN · November 18, 2010

HubSpot / Architaecture3s: © Greg Premru PhotographyArchitects: Architecture3s Location: Cambridge, Massachusett... http://bit.ly/9bH2t5

Bocetos Digitales · November 18, 2010

HubSpot / Architaecture3s: © Greg Premru PhotographyArchitects: Architecture3s Location: Cambridge, Massachusett... http://bit.ly/aHtHTS

ELS · November 18, 2010

RT @ArchDaily: HubSpot / Architaecture3s http://archdai.ly/aNsuId #architecture

arquiRED Mexico · November 18, 2010

RT @ArchDaily: HubSpot / Architaecture3s http://archdai.ly/aNsuId #architecture

Ramon R Taetz · November 18, 2010

HubSpot / Architaecture3s | ArchDaily http://t.co/exrubIB via @archdaily

Erik Joya · November 18, 2010

HubSpot / Architaecture3s: © Greg Premru Photography Architects: Architecture3s Location… http://goo.gl/fb/QoVr9

a3s · November 18, 2010

Keith - If you are looking for some ideas on contemporary office space, check out our Contemporary Office Design Guide available on our blog...

http://blog.arch3s.com/

Keith Warden · November 18, 2010

In deed, a beautiful interior creative and playful.
I only wonder about daylight/depth of space, as all images seem to show artificial light.

about commentator "COLORmatters":
why hiding, and phishing for attention for your blog?
why not say:
"Hi, I am Albert Bendersky, looking for a job as an architectural assistant (BArch, but also visited some classes for MArch), Toronto and region; currently writing a blog, called archialternative (need more visitors, please visit me!)..."

DS · November 18, 2010 03:30 AM

What the hell you are talking about? What your personal affairs have to do with us "Keith Warden"? Why do you publish here some unrelated stuff? Who's the person you keep trashing? What did he do to you? Why are you whining on this site, man? Publishing some bizarre personal data! Why would we care, Keith? It's lame, gee... I'm surprised moderators let you through with this bs...

a3s · November 18, 2010 01:51 AM

Keith - thanks for the comments.

It was photographed at night, thus the lack of natural light. You can see from the floor plan that the space is 4 interconnected mill buildings that are pretty narrow with central atrium bring natural light into the space. Day has a very different dynamic light quality that suits the user's need for reduced glare on computer screens.

mies · November 17, 2010

Just goes to show you can still do great things with a limited budget. Designer has mad skills.

a3s · November 18, 2010 12:24 AM

Thanks Mies - Check out this blog post...http://blog.arch3s.com/blog-0/bid/479...

COLORmatters · November 17, 2010

Colors! That's the magic... otherwise would be just a plain minimalistic modern space. Color matters. http://bit.ly/9YMYSp

Clearance · November 18, 2010 12:27 AM

Beautiful design! Like the birch trees!

and...
Aaaaaalbert again?
"COLORmatters" is your newest name?
Why promoting yourself here and not at your job center?

a3s · November 18, 2010 12:27 AM

good thing it is not just a "plain minimalistic modern space" - I hate that!!

http://blog.arch3s.com/

···

Comments are closed

Read comments