ArchDaily | Broadcasting Architecture Worldwidethe world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

i

Find the most inspiring products for your projects in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

All
Projects
Products
Events
Competitions
  1. ArchDaily
  2. Projects
  3. Temporal Installations
  4. The Netherlands
  5. MOST Architecture
  6. 2010
  7. Brandbase Pallet Project / MOST Architecture

Brandbase Pallet Project / MOST Architecture

  • 01:00 - 12 October, 2010
Brandbase Pallet Project / MOST Architecture
Brandbase Pallet Project / MOST Architecture, © Rogier Jaarsma
© Rogier Jaarsma

© Rogier Jaarsma © Rogier Jaarsma © Rogier Jaarsma © Rogier Jaarsma +18

From the architect. A temporary furnishment for the new office location combined with the explicit wish to furnish the space with an authentic, recycable material, gave creative director Marvin Pupping and MOST Architecture the idea to use Euro-pallets for this particular design. The pallet structure; an open, autonomous landscape that gradually changes its character, facilitates all parts of the office.

The pallet structure is designed in such a way that besides being merely a workplace, the entire element invites you to stand, sit or lay down on the pallets. This open office concept was created to suit the creative advertising agency, with an additional, informal atmosphere.

© Rogier Jaarsma
© Rogier Jaarsma

The existing building on the Brouwersgracht, downtown Amsterdam, is an archetypical Dutch canalhouse; a narrow, 27 meters deep space, with a back area that is divided by split level. Because of this, the concept for this dynamic company was organised along the longitudinal axis. And because of BrandBase’s specialty, it was mandatory to include new media. From the very start of the project, the design development as well as its execution, had followers from all over the world through the project’s Facebook page.

The design concept, an open autonomous landscape, consists of 3 layers. The first layer, the existing space was used as a starting position and painted completely white, to provide a homogeneous base for the pallet structure. The pallets itself create a structure that slowly changes its character accommodating all parts of the office. Finally, the third layer in the design contains additions to the pallet structure like light fixtures, staircase banisters and the furniture; which are all done in black. The structure is not dictating, rather facilitating.

The open character is enhanced by dispositioning the pallets both directions over a 20 cm grid. The pallet structure unites the whole space, covering the whole depth of the building in one single movement.

© Rogier Jaarsma
© Rogier Jaarsma

The entrance area, the staircase area, the split level area and the studio area, in the back of the ground floor.

Entrance area: coming in, the pallet structure welcomes its visitors with open arms, created by two rows of desks, providing a total of eight working units on two different levels. Visitors walk onto the pallet structure like a catwalk, surrounded by BrandBase employees.

© Rogier Jaarsma
© Rogier Jaarsma

Staircase area: the working units in the entrance area make way for a staircase that is divided in two part; the formal part with its steps and banisters and a more informal part, where stacked pallets provide for a place to hang-out.

Split level area: reaching the upper floor, the staircase transforms into the management premises, with a combined presentation- and meeting room. Here, the four desks are designed more independently. Subsequently the pallet structure, separated by a transparant wall with translucent doors, develops into the presentation room with its seating element that accommodates guests during presentations. In front of this, a huge movable boardroom table, made of pallets.

The studio area: the rear part of the ground floor was dealt with in a totally different way. The efficient positions of the white desks are connected with the pallet structure through black wires, which hang along the ceiling from the staircase to the desks and servers like lianas.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Brandbase Pallet Project / MOST Architecture" 12 Oct 2010. ArchDaily. Accessed . <http://www.archdaily.com/81283/brandbase-pallet-project-most-architecture/>
Read comments

22 Comments

Alexey Bereznyak · March 25, 2011

the name of this style?

Aniko Karasyuk · December 28, 2010

???? ? ????? ????? ????????:) http://t.co/Rb4pbMR via @archdaily

???? · December 25, 2010

Brandbase Pallet Project / MOST Architecture | ArchDaily http://www.archdaily.com/?p=81...

Eric Crabtree · December 11, 2010

This would be cool in Art Studio 1169 http://is.gd/g6aWG @plethoraapp

Celina · November 21, 2010
Alex Eaves · October 26, 2010

@galavants Wow! Those desks ARE an awesome #reuse of recycled pallets! http://t.co/DhtvtQY Thanks for sharing!

alex raynes-goldie · October 25, 2010

an awesome reuse of recycled pallets http://t.co/DhtvtQY via @archdaily

Manuel Bernal H. · October 23, 2010

http://is.gd/g6aWG @plethoraapp

WISAM · October 21, 2010

It is really a good idea to save the earth but would be great if it is combined with an Aesthetically accepted look.
I've seen different uses of Pallets, and some examples are really great, and hope to see in future more examples.

Haley Montgomery · October 18, 2010

Wow! with the BrandBase pallet project via @ArchDaily http://bit.ly/d8dMPc #architecture #innovative

Steven Matthews · October 17, 2010

Cute for a construction firm// Brandbase Pallet Project / MOST Architecture | ArchDaily http://t.co/dZDE53q via @archdaily

Vladimir Garbos · October 14, 2010

Brandbase Pallet Project / MOST Architecture | ArchDaily http://t.co/6ArC4Ee via @archdaily

Maxwell Brown · October 13, 2010
soolid · October 13, 2010

della serie ricicliamo due bancali: http://www.archdaily.com/81283...

Nicholas Patten · October 13, 2010

Brandbase Pallet Project. http://bit.ly/9UIHOy

Peter Eliason · October 13, 2010
juan m casillas · October 12, 2010

Brandbase Pallet Project / MOST Architecture | ArchDaily http://t.co/Jb1uLGB via @archdaily

Nicholas Chan · October 12, 2010

RT @ArchDaily: Brandbase Pallet Project / MOST Architecture http://archdai.ly/bW2L57 #architecture

Barry Maguire · October 12, 2010

Brandbase Pallet Project / MOST Architecture via ArchDaily - © Rogier Jaarsma Architects: MOST ... http://tinyurl.com/35g7qjt

Luis Fernandez · October 12, 2010

A temporary furnishment for the new office location combined with the
explicit wish to furnish the space with an... http://fb.me/E2e08xrM

Architekt R V Scholz · October 12, 2010

#Architekt #Calau Brandbase Pallet Project / MOST Architecture: © Rogier JaarsmaArchitects: M... http://bit.ly/brm6Kn #in http://dy.cx/c03

Alan Su · October 12, 2010

Http://tinyurl.com/2ehjurs neat pallet furnitures. (via @ArchDaily)

···

Comments are closed

Read comments