Globevill Office / architectureRED

© Courtesy of

Architects: architectureRED
Location: Sriperumbudur, Chennai,
Project Team: Biju Kuriakose, Kishore Panikkar, Sangeeta Kamath, Apoorva Madhusudan, Shailasri Pillai, Kani Pandian, Yasir Azami
Client: ETA Star Properties
Project Year: 2009-2010
Photographs: Courtesy of architectureRED

ETA Star, one of Asia’s leading property developers, hired architectureRED to create a small, yet iconic office building to announce the beginning of their 100 acre mixed use development at Sriperumbudur, 30 kms from Chennai on the Chennai – Bangalore highway. The building houses the marketing and sales functions for the project, and being the first construction on site, offered an opportunity to create an architecture that had the potential to define the context in a way, and in the process, creating an interesting building that would evoke curiosity from the highway.

diagram 01

The project is located along a section of the highway gently bending north, allowing for an uninterrupted view of the building for a stretch of about a kilometer.

© Courtesy of architectureRED
diagram 04

The design was conceived as a physical experience, drawing from the arc off the highway, and rising up to the actual building which then extends back into the highway, creating an experience of continuity. The contoured landscape in the foreground creates a strong visual setting and the elevation of the structure presents itself as an object in space.

© Courtesy of architectureRED
© Courtesy of architectureRED

The architectural intent is to create a building which appears to be in constant motion, complimented by the unending flow of spaces. The building is approached through a ramp, which continues into the interior double height entry volume as a strong move-ment datum while accentuating the form. The flight of stairs and corridor at the eastern edge continues that experience to the terrace in the south, maintaining a constant dialogue with the exterior landscape.

© Courtesy of architectureRED

The minimalist form houses the sales area in a double height naturally lit space at the front, while the elevated portion in the rear houses the offices. The strong and clean lines in the site plan are in contrast to the sweeping curve of the highway and create a statement in the context. The direction of movement is further emphasized through hard and soft landscape elements. The curve of the highway at the site allows for multi – faceted views of the building as one drives along, adding to its dynamism.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Globevill Office / architectureRED" 06 Oct 2010. ArchDaily. Accessed 22 Oct 2014. <http://www.archdaily.com/?p=80463>
  • yasir

    congrats archRED :)

  • Jakov

    I wonder why there is no photo of elevation 2? It seems like they lost ambition on that one. Also a scetion would be much appreciated. Otherwise a striking building!

  • Sindhu

    Congrats Arch RED… Keep up the great work:)

  • Anand

    Love the contemporary feel of the building… Sits very proud of its surroundings…

    Congratulations archRED :).. Well done team!

  • Aarthi

    Congrats archRED! very striking!

  • Caue

    Good stuff! Dont like the encounter between the floating area of the building and the grass, though.

  • farhan

    congrats archRED!!!

  • alex

    can you lot stop congratulating yourself please?

  • http://uptodayarch.blogspot.com up_today_arch

    easy and strong project…

  • fedd

    HORRIBLE, please, look at the inside. And what about the short facade? 2 doors? haha.

  • Manoj

    Congrats Team…Good work. This sure has a different style and a unique character.

  • Anjali

    It seems like indian architecture is getting into the nineties! Congratulations but hurry up, they are 20 years to go still!

  • http://www.ccclindia.com Prasad

    Good Team work.

  • Louke

    Seems like a yacht on the shore….Good work..