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  5. architectureRED
  6. 2010
  7. Globevill Office / architectureRED

Globevill Office / architectureRED

  • 01:00 - 6 October, 2010
Globevill Office / architectureRED
Globevill Office / architectureRED, Courtesy of  architecturered
Courtesy of architecturered

Courtesy of  architecturered Courtesy of  architecturered Courtesy of  architecturered Courtesy of  architecturered +27

  • Architects

  • Location

    State Highway 113, Porur, Chennai, Tamil Nadu, India
  • Architects

    architectureRED
  • Project Team

    Biju Kuriakose, Kishore Panikkar, Sangeeta Kamath, Apoorva Madhusudan, Shailasri Pillai, Kani Pandian, Yasir Azami
  • Client

    ETA Star Properties
  • Project Year

    2010
  • Photographs

From the architect. ETA Star, one of Asia’s leading property developers, hired architectureRED to create a small, yet iconic office building to announce the beginning of their 100 acre mixed use development at Sriperumbudur, 30 kms from Chennai on the Chennai – Bangalore highway. The building houses the marketing and sales functions for the project, and being the first construction on site, offered an opportunity to create an architecture that had the potential to define the context in a way, and in the process, creating an interesting building that would evoke curiosity from the highway.

Courtesy of  architecturered
Courtesy of architecturered

The project is located along a section of the highway gently bending north, allowing for an uninterrupted view of the building for a stretch of about a kilometer.

Courtesy of  architecturered
Courtesy of architecturered

The design was conceived as a physical experience, drawing from the arc off the highway, and rising up to the actual building which then extends back into the highway, creating an experience of continuity. The contoured landscape in the foreground creates a strong visual setting and the elevation of the structure presents itself as an object in space.

Courtesy of  architecturered
Courtesy of architecturered

The architectural intent is to create a building which appears to be in constant motion, complimented by the unending flow of spaces. The building is approached through a ramp, which continues into the interior double height entry volume as a strong move-ment datum while accentuating the form. The flight of stairs and corridor at the eastern edge continues that experience to the terrace in the south, maintaining a constant dialogue with the exterior landscape.

Courtesy of  architecturered
Courtesy of architecturered

The minimalist form houses the sales area in a double height naturally lit space at the front, while the elevated portion in the rear houses the offices. The strong and clean lines in the site plan are in contrast to the sweeping curve of the highway and create a statement in the context. The direction of movement is further emphasized through hard and soft landscape elements. The curve of the highway at the site allows for multi - faceted views of the building as one drives along, adding to its dynamism.

Courtesy of  architecturered
Courtesy of architecturered
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Globevill Office / architectureRED" 06 Oct 2010. ArchDaily. Accessed . <http://www.archdaily.com/80463/globevill-office-architecturered/>
Read comments

46 Comments

FranciscoVasconcelos · April 03, 2012

Globevill Office / architectureRED | ArchDaily http://t.co/ekFR9mOx via @archdaily

tomas olmos · January 23, 2011

Globevill Office / architectureRED | ArchDaily http://t.co/2GbYKrW vía @archdaily

trollbeads · December 24, 2010

I appreciate the time you put into this post. Your writing has me eager to begin my own webblog now. Thanks again for putting this up.

Amit · December 06, 2010

great work aRED. keep up the good work..

Amit · December 06, 2010

great work aRED. keep it up the good work..

mathiraj · December 02, 2010

Wonderful masterpiece.Please make a waterfall from the first floorof the elevation from NH4,which will enhance the beauty of the building

mastracuso · December 02, 2010 04:45 PM

yea, put a waterfall!!!! put some red lights and a big sign!!!! saying i am for sale, wanna a buy me???

Kim Eunhee · November 03, 2010

?? ?? ???? ????? ???.. ???????????? ?? ??? ??? ???! ?? ??? ?? ??????. http://bit.ly/a6n7eS

Marta Krivosikova · October 10, 2010

Globevill Office / architectureRED http://t.co/XGduj6F via @archdaily

Kirsten · October 08, 2010

I dont understand the unnecessary caustic criticism this project is being subjected to. It is a attempt at breaking the faceless contemporary architecture that exists in India today. I was there a few months back, and believe me, this attempt is like cool breeze. The criticism above seems malicious and from jealous competition. Whatever be the flaws, it is important to understand that this is a bold attempt at breaking the rut that is contemporary Indian architecture. Lets appreciate that and encourage the guys trying something pathbreaking, as far as their context is concerned. Way to go and look forward to more!
Kirsten

joe · October 08, 2010 10:01 PM

looks like there are lot of losers out there....
Congrats, architecturered...Great work...
You will find these losers all along your career.
Keep up the good work!! Its indeed an elegant project...

Mascarenhas · October 08, 2010

HAHAHAHAH! I think these new found practices are a far cry from their real worldwide known masters. What a pleasure it was to see Correa's, Raj Rewal's and Raje's work. Such mastery in their art. This, is a laugh on their culture and tradition. These wannabe architect who study abroad and bring the rubbish to their country.

Peter · October 07, 2010

"The strong and clean lines in the site plan are in contrast to the sweeping curve of the highway and create a statement in the context. "

pathetic inference. there should really be a legislature stopping these school kids from practicing so soon after they study.

Ned A. Steinman · October 07, 2010

I love this office space: Globevill Office / architectureRED | ArchDaily http://t.co/o03tflq #Architecture

Ned A. Steinman · October 07, 2010

I love this office space: Globevill Office / architectureRED | ArchDaily http://t.co/o03tflq #Architecture

MULLAIMANALAN R · October 07, 2010

Its sure is a revolution amidst over detailed and misplaced buildings. This is simple, neat and pure. But the dirty banner on the building (not shown in the photographs) makes a pathetic view and impression from the highway. Elevation 2 sure seems to be missing. One should learn how not to spoil the look of a beautiful building from the banner. If it was so necessary, a graphic of globvill could have been worked out seamlessly on the building.

Facundo · October 07, 2010

wowwwww! one normal and simple building in india. Probably it is a revolution! Since architecture in india is so bad, and indians are so bad designers this must be awesome for them!

Facundo · October 07, 2010

very normal design, nothing special, but probably the level of architecture in india is so bad this must be like a revolution!!!! Congrats now u have one simple, nothing special, new building!!!

Louke · October 07, 2010

Seems like a yacht on the shore....Good work..

Prasad · October 07, 2010

Good Team work.

Anjali · October 07, 2010

It seems like indian architecture is getting into the nineties! Congratulations but hurry up, they are 20 years to go still!

Manoj · October 07, 2010

Congrats Team...Good work. This sure has a different style and a unique character.

Nicholas Patten · October 07, 2010

Globevill Office. http://bit.ly/cqueug

Wilfredo Mena, MArch · October 07, 2010

Simple yet Amazing! Globevill Office in #India http://bit.ly/9XxJG3 #Architecture #Design

wishNYa · October 07, 2010

> Simple & Modern! Globevill Office / architectureRED | ArchDaily http://t.co/hayPYKt via @archdaily

Rosalva M Gonzalez · October 07, 2010

Globevill Office / architectureRED | ArchDaily http://t.co/UIBQ6zC via @archdaily

fedd · October 07, 2010

HORRIBLE, please, look at the inside. And what about the short facade? 2 doors? haha.

up_today_arch · October 06, 2010

easy and strong project...

Gill+Dudwadkar Arch. · October 06, 2010

Globevill Office / architectureRED | ArchDaily http://t.co/uXxXipN via @archdaily

Scott @ Cube Studio · October 06, 2010

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Hashzeta · October 06, 2010

#z: Globevill Office / architectureRED #arch #commercial http://goo.gl/fb/aHLFk

arhitectura · October 06, 2010

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Kishore Panikkar · October 06, 2010
Architekt R V Scholz · October 06, 2010

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Ali Sanbey · October 06, 2010

Globevill Office / architectureRED | ArchDaily http://t.co/mkRsX5G via @archdaily

Yasir Azami · October 06, 2010

Check out: "Our first built Project :)"( http://twitthis.com/ywaxm4 )

Barry Maguire · October 06, 2010

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Architecture+Molding · October 06, 2010

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DEZIGN · October 06, 2010

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Bocetos Digitales · October 06, 2010

Globevill Office / architectureRED: © Courtesy of architectureREDArchitects: architectureRED Location: Sriperumbud... http://bit.ly/aJZhvd

alex · October 06, 2010

can you lot stop congratulating yourself please?

farhan · October 06, 2010

congrats archRED!!!

Caue · October 06, 2010

Good stuff! Dont like the encounter between the floating area of the building and the grass, though.

Aarthi · October 06, 2010

Congrats archRED! very striking!

Anand · October 06, 2010

Love the contemporary feel of the building... Sits very proud of its surroundings...

Congratulations archRED :).. Well done team!

Sindhu · October 06, 2010

Congrats Arch RED... Keep up the great work:)

Jakov · October 06, 2010

I wonder why there is no photo of elevation 2? It seems like they lost ambition on that one. Also a scetion would be much appreciated. Otherwise a striking building!

yasir · October 06, 2010

congrats archRED :)

···

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Courtesy of  architecturered

Globevill Office / architectureRED