Globevill Office / architectureRED

© Courtesy of

Architects: architectureRED
Location: Sriperumbudur, Chennai,
Project Team: Biju Kuriakose, Kishore Panikkar, Sangeeta Kamath, Apoorva Madhusudan, Shailasri Pillai, Kani Pandian, Yasir Azami
Client: ETA Star Properties
Project Year: 2009-2010
Photographs: Courtesy of architectureRED

ETA Star, one of Asia’s leading property developers, hired architectureRED to create a small, yet iconic office building to announce the beginning of their 100 acre mixed use development at Sriperumbudur, 30 kms from Chennai on the Chennai – Bangalore highway. The building houses the marketing and sales functions for the project, and being the first construction on site, offered an opportunity to create an architecture that had the potential to define the context in a way, and in the process, creating an interesting building that would evoke curiosity from the highway.

diagram 01

The project is located along a section of the highway gently bending north, allowing for an uninterrupted view of the building for a stretch of about a kilometer.

© Courtesy of architectureRED
diagram 04

The design was conceived as a physical experience, drawing from the arc off the highway, and rising up to the actual building which then extends back into the highway, creating an experience of continuity. The contoured landscape in the foreground creates a strong visual setting and the elevation of the structure presents itself as an object in space.

© Courtesy of architectureRED
© Courtesy of architectureRED

The architectural intent is to create a building which appears to be in constant motion, complimented by the unending flow of spaces. The building is approached through a ramp, which continues into the interior double height entry volume as a strong move-ment datum while accentuating the form. The flight of stairs and corridor at the eastern edge continues that experience to the terrace in the south, maintaining a constant dialogue with the exterior landscape.

© Courtesy of architectureRED

The minimalist form houses the sales area in a double height naturally lit space at the front, while the elevated portion in the rear houses the offices. The strong and clean lines in the site plan are in contrast to the sweeping curve of the highway and create a statement in the context. The direction of movement is further emphasized through hard and soft landscape elements. The curve of the highway at the site allows for multi – faceted views of the building as one drives along, adding to its dynamism.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Globevill Office / architectureRED" 06 Oct 2010. ArchDaily. Accessed 02 Aug 2014. <http://www.archdaily.com/?p=80463>

26 comments

  1. Thumb up Thumb down 0

    I wonder why there is no photo of elevation 2? It seems like they lost ambition on that one. Also a scetion would be much appreciated. Otherwise a striking building!

  2. Thumb up Thumb down 0

    Love the contemporary feel of the building… Sits very proud of its surroundings…

    Congratulations archRED :).. Well done team!

  3. Thumb up Thumb down 0

    Good stuff! Dont like the encounter between the floating area of the building and the grass, though.

  4. Thumb up Thumb down 0

    It seems like indian architecture is getting into the nineties! Congratulations but hurry up, they are 20 years to go still!

  5. Thumb up Thumb down 0

    very normal design, nothing special, but probably the level of architecture in india is so bad this must be like a revolution!!!! Congrats now u have one simple, nothing special, new building!!!

  6. Thumb up Thumb down 0

    wowwwww! one normal and simple building in india. Probably it is a revolution! Since architecture in india is so bad, and indians are so bad designers this must be awesome for them!

  7. Thumb up Thumb down 0

    Its sure is a revolution amidst over detailed and misplaced buildings. This is simple, neat and pure. But the dirty banner on the building (not shown in the photographs) makes a pathetic view and impression from the highway. Elevation 2 sure seems to be missing. One should learn how not to spoil the look of a beautiful building from the banner. If it was so necessary, a graphic of globvill could have been worked out seamlessly on the building.

  8. Thumb up Thumb down 0

    “The strong and clean lines in the site plan are in contrast to the sweeping curve of the highway and create a statement in the context. ”

    pathetic inference. there should really be a legislature stopping these school kids from practicing so soon after they study.

  9. Thumb up Thumb down 0

    HAHAHAHAH! I think these new found practices are a far cry from their real worldwide known masters. What a pleasure it was to see Correa’s, Raj Rewal’s and Raje’s work. Such mastery in their art. This, is a laugh on their culture and tradition. These wannabe architect who study abroad and bring the rubbish to their country.

  10. Thumb up Thumb down +1

    I dont understand the unnecessary caustic criticism this project is being subjected to. It is a attempt at breaking the faceless contemporary architecture that exists in India today. I was there a few months back, and believe me, this attempt is like cool breeze. The criticism above seems malicious and from jealous competition. Whatever be the flaws, it is important to understand that this is a bold attempt at breaking the rut that is contemporary Indian architecture. Lets appreciate that and encourage the guys trying something pathbreaking, as far as their context is concerned. Way to go and look forward to more!
    Kirsten

    • Thumb up Thumb down +1

      looks like there are lot of losers out there….
      Congrats, architecturered…Great work…
      You will find these losers all along your career.
      Keep up the good work!! Its indeed an elegant project…

  11. Thumb up Thumb down 0

    Wonderful masterpiece.Please make a waterfall from the first floorof the elevation from NH4,which will enhance the beauty of the building

    • Thumb up Thumb down 0

      yea, put a waterfall!!!! put some red lights and a big sign!!!! saying i am for sale, wanna a buy me???

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