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  1. ArchDaily
  2. Projects
  3. Mixed Use Architecture
  4. India
  5. penda
  6. 2015
  7. penda to Build Modular, Customizable Housing Tower in India

penda to Build Modular, Customizable Housing Tower in India

penda to Build Modular, Customizable Housing Tower in India
© penda
© penda

penda has released plans for their first project in India. Based on a modular building system, the Pooja Crafted Homes will allow residents of Vijayawada to design their own high-rise apartment by selecting prefabricated modules from a catalogue that will then be inserted into the tower's frame. 

"In an age of mass-production and a certain conformism in the building industry, we try to use modern construction techniques to bring back a level of individualism and flexibility for the inhabitants of a highrise. A kind of individualism one would have in building his own house," says penda. 

© penda
© penda

The tower, due to break ground in 2016, will be divided into eight separate elements: the structure, walls, facade, ceiling & floors, infrastructure, balconies and plants. Much like a modular shelving system, the tower's structural grid and infrastructure will be the only consistent elements in the building. Each home will be uniquely customized by its occupants in away that will also allow for future modifications.

© penda
© penda

"The modules are ranging from different floors, to facade element, to railings and a variety of pots for plants to grow along the home. By choosing their own elements, we offer the homeowners a tool to become the designers of their individual apartment," adds penda.

© penda
© penda

The building's varying facades and open hallways will support constant airflow and natural ventilation for all residents, thus the architects have referred to the project as a "breathing tower." A grey water system will also be implemented to collect and reuse rainwater for all the plants and balcony gardens. 

© penda
© penda
  • Architects

  • Design Team

    Chris Precht, Dayong Sun, Xue Bai, He Quan, Pengchong Li, Frank Li, Snow Sun
  • Area

    36000.0 sqm
  • Project Year

Cite: Karissa Rosenfield. "penda to Build Modular, Customizable Housing Tower in India " 19 Aug 2015. ArchDaily. Accessed . <>
Read comments


Lokǝƨh Ƨingh · August 20, 2015

an unbuilt project used somewher else.... its okay as long as it fits Context,Climate and Demograph.
and at the least they can re-render images, so that they feel like it is in relative setting!!!....
Visual Desperation!.

archiKAR · June 28, 2016 09:14 AM

? What was the original location?

Scott · August 20, 2015

Are the timber pictures renderings or physical model photographs?

spamsushi · August 20, 2015

Interesting concept, I like the idea of shelving humans, why has no one approached this issue before like this?

Thiefsie · August 20, 2015 04:47 AM

Generally planning and marketing requirements (through amenity) and cost considerations. Things like this aren't cheap and aren't necessarily new. Look at Lloyds Building London (which has inherent problems with its 'plugability') or the Nagakin Capsule building (due for demo) for examples already executed. Both fail in their customisability, after the initial build. More modern techniques may absolve some of these issues so it's good to see it being tried again.
I'll be watching this one keenly!


Comments are closed

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© penda

呼吸塔 / Penda