Kubitscheck / Designliga

© Courtesy of Designliga

German architects Designliga shared with us their interior design for this new Pastry Shop in , for a Greenpeace punk activist.

Read the story and check some more images after the break.

© Courtesy of Designliga

Client

Armin Stegbauer: punk, Greenpeace activist and cafe owner, on a mission from the heart. His aim: to free cakes and gateaux from their years of imprisonment behind the bars of crocheted doilies, cologne and dusty Sunday tradition. Stegbauer, saviour of “Cafe Kubitscheck” in Waldfriedhofstrasse, a traditional Munich confectioner‘s from the 1950s, has made it his goal to revamp the confectioner‘s tradition for the modern age. But not without taking on board some endearing aspects of Germany‘s confectionery culture that are worthy of preservation. One route to his goal is the campaign “Torte an anderen Orten” ["Gateaux On the Go"], exhibitions at unexpected locations in collaboration with artists, creative minds and lateral thinkers of all kinds. Stegbauer‘s mission statement expresses the uncompromising quality standards he applies to his products: Fuck the Backmischung!

floor plan

Location

A district with history as the new home of the movement. Munich‘s Westend district houses a cross-section of social classes, all of whom leave their mark. Migrant workers, intelligentsia, students and tradespeople, coexisting in mutual understanding and respect.

© Courtesy of Designliga

Challenge

Design packaging for the movement:

  • Corporate Identity
  • Interior Design
© Courtesy of Designliga
© Courtesy of Designliga

Interior Design

“Tell me what music you listen to, and I‘ll tell you who you are” was among the principles that served as a blueprint, starting-point and road-map for the look and feel of the campaign and for the subsequent implementation of “Das Neue Kubitscheck” (The New Kubitscheck).

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Kubitscheck / Designliga" 13 Aug 2010. ArchDaily. Accessed 17 Apr 2014. <http://www.archdaily.com/?p=72819>

6 comments

  1. Thumb up Thumb down 0

    I don’t get it…. at least I don’t think I do.

    I mean, yeah, it’s provocative – kinda… but I also think the provocation seems very pretentious.

    I suppose, if I knew what backmischung meant, and what repressed childhood memories about doilies this guy has … maybe I’d get it.

    Also – what the hell is a Gateaux?… was this translated using Google??

    Just show me some close-ups of those cubes up in the corner – at least they are pretty cool.

  2. Thumb up Thumb down 0

    Interesting fit out. Love the colours and overall feeling of the place, but tell me is it me or is there something terribly wrong with the name of the place?

  3. Thumb up Thumb down 0

    “Fuck the Backmischung” is the company claim of the café an means fuck the ready-made cake mix and convenience food, we only use naturel and organic ingrediens.

  4. Thumb up Thumb down 0

    what DOES that mean? i think that the saying loses its power when it’s so unexplained

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