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  6. Kubitscheck / Designliga

Kubitscheck / Designliga

  • 01:00 - 13 August, 2010
Kubitscheck / Designliga
Kubitscheck / Designliga, © Unknown photographer
© Unknown photographer

© Unknown photographer © Unknown photographer © Unknown photographer © Unknown photographer +12

From the architect. German architects Designliga shared with us their interior design for this new Pastry Shop in Munich, Germany for a Greenpeace punk activist.

Read the story and check some more images after the break.

© Unknown photographer
© Unknown photographer

Client

Armin Stegbauer: punk, Greenpeace activist and cafe owner, on a mission from the heart. His aim: to free cakes and gateaux from their years of imprisonment behind the bars of crocheted doilies, cologne and dusty Sunday tradition. Stegbauer, saviour of "Cafe Kubitscheck" in Waldfriedhofstrasse, a traditional Munich confectioner‘s from the 1950s, has made it his goal to revamp the confectioner‘s tradition for the modern age. But not without taking on board some endearing aspects of Germany‘s confectionery culture that are worthy of preservation. One route to his goal is the campaign "Torte an anderen Orten" , exhibitions at unexpected locations in collaboration with artists, creative minds and lateral thinkers of all kinds. Stegbauer‘s mission statement expresses the uncompromising quality standards he applies to his products: Fuck the Backmischung!

Location

A district with history as the new home of the movement. Munich‘s Westend district houses a cross-section of social classes, all of whom leave their mark. Migrant workers, intelligentsia, students and tradespeople, coexisting in mutual understanding and respect.

© Unknown photographer
© Unknown photographer

Challenge

Corporate Identity

Interior Design

© Unknown photographer
© Unknown photographer

Interior Design

"Tell me what music you listen to, and I‘ll tell you who you are" was among the principles that served as a blueprint, starting-point and road-map for the look and feel of the campaign and for the subsequent implementation of "Das Neue Kubitscheck" (The New Kubitscheck).

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Kubitscheck / Designliga" 13 Aug 2010. ArchDaily. Accessed . <http://www.archdaily.com/72819/kubitscheck-designliga/>
Read comments

23 Comments

ariana roberts · March 18, 2011

but i love those display box-type thingies

ariana roberts · March 18, 2011

what DOES that mean? i think that the saying loses its power when it's so unexplained

Geoff Simpson · October 24, 2010

Really interested by interior design, and this pastry shop design in Munich is too cool to pass over - http://ow.ly/2UD9V

Kay · August 24, 2010

That Google Maps pic is so wrong. :-P The café is far more to the west: http://bit.ly/abpeJa

designliga · August 23, 2010

"Fuck the Backmischung" is the company claim of the café an means fuck the ready-made cake mix and convenience food, we only use naturel and organic ingrediens.

ilaria defilippo · August 17, 2010

Kubitscheck / Designliga | ArchDaily http://t.co/kS40G1A via @archdaily interior design of a new pastry shop

Polina · August 16, 2010

Interesting fit out. Love the colours and overall feeling of the place, but tell me is it me or is there something terribly wrong with the name of the place?

Kii Mathews · August 16, 2010
PATRICIA ANDRADES · August 14, 2010

http://bit.ly/d3kJCx bonito diseño para una pasteleria..

Gisela Baurmann · August 14, 2010

I like this, but I still like crochet!!: http://bit.ly/cVprWY

edub · August 14, 2010

I don't get it.... at least I don't think I do.

I mean, yeah, it's provocative - kinda... but I also think the provocation seems very pretentious.

I suppose, if I knew what backmischung meant, and what repressed childhood memories about doilies this guy has ... maybe I'd get it.

Also - what the hell is a Gateaux?... was this translated using Google??

Just show me some close-ups of those cubes up in the corner - at least they are pretty cool.

jacobwinfield · August 13, 2010

Best cake shop ever http://bit.ly/bD2DJP

brandenergy · August 13, 2010

Kubitscheck / Designliga: Liberating the gateaux from crocheted oppression http://ow.ly/2pjxq #BrandEnergy #architecture #design

dezign bot · August 13, 2010

Kubitscheck / Designliga: © Courtesy of DesignligaGerman architects Designliga shared with us their interior desig... http://bit.ly/aire8h

arhitectura · August 13, 2010

Kubitscheck / Designliga: © Courtesy of DesignligaGerman architects Designliga shared with us their interior... http://tinyurl.com/2czvsm9

urbanbike · August 13, 2010

RT @archdaily: Kubitscheck / Designliga http://archdai.ly/9ST7b3 On en reparle dans un mois avec de la poussière dans tous les coins :-)

moldingdesign · August 13, 2010

Kubitscheck / Designliga: German architects Designliga shared with us their interior design for this new Pastry Sh... http://bit.ly/cFnne6

cubestudioviz · August 13, 2010

Kubitscheck / Designliga | ArchDaily: German architects Designliga shared with us their interi... http://bit.ly/byuozI http://www.cubestudio.info

myungseopkim · August 13, 2010

It&#39s cool!! Like the color combinations!! RT @archdaily: Kubitscheck / Designliga http://archdai.ly/9ST7b3 #architecture

monx · August 13, 2010

RT @archdaily: Kubitscheck / Designliga http://archdai.ly/9ST7b3 #architecture

disagro · August 13, 2010

Kubitscheck / Designliga: © Courtesy of DesignligaGerman architects Designliga shared with us their interior desig... http://bit.ly/cFnne6

rental watanabe · August 13, 2010

?archi info? Kubitscheck / Designliga http://dlvr.it/3lPKs #Hotels_and_Restaurants (archdaily) #rental_archiinfo

rental_watanabe 2.0 · August 13, 2010

?archi info? Kubitscheck / Designliga http://dlvr.it/3lPKs #Hotels_and_Restaurants (archdaily) #rental_archiinfo

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